Global Brand Content Specialist

6 giorni fa

Milano, Lombardia, Italia Amplifon A tempo pieno

About Us

Amplifon is a leading global company in the retail hearing care industry, with a strong presence in multiple countries.

We are a dynamic organization with a diverse team of professionals from various nationalities, working together to empower people to rediscover the emotions of sound.

Our Mission

We believe that our people are the key to our success, and we invest in their talent, engagement, and professional development to help them grow and thrive in their careers.

Job Summary

We are seeking a skilled Brand Content Specialist to join our Global Brand Media & Advertising team. As a key member of our team, you will be responsible for planning, producing, and publishing engaging digital content that aligns with our brand identity and style guidelines.

Key Responsibilities

  • Research and determine our target audience and create content that resonates with them.
  • Oversee the creation and publishing of content in various formats, including blogs, articles, social media posts, and landing pages.
  • Collaborate with our digital media campaigns strategy team to develop effective content strategies and establish our online presence.
  • Track the progress of our marketing campaigns, analyze KPIs, and provide feedback to our COE department.
  • Be responsible for the creation of content for our touchpoints, mainly digital.
  • Research competitors, target market, and relevant keywords for our content digital marketing strategies.
  • Run digital content campaigns for our media.
  • Participate in planning and implementation of effective marketing campaigns.
  • Collaborate with external creative agencies to come up with appropriate visual content.
  • Collaborate with COE team to design the proper content needs according to the digital strategy.
  • Monitor performance of the content across all digital media platforms.
  • Support the localization by country.
  • Write content for various platforms, including blogs and social media posts, when necessary.

Requirements

  • At least years of experience in similar roles, preferably from an agency background.
  • In-depth knowledge of content management systems.
  • Bachelor's degree in Marketing, Advertising, or Communications.
  • Creative-minded with an ability to conceive interesting ideas for new content.
  • Ability to prioritize and manage multiple tasks at the same time.
  • Strong communication, social, and presentation skills.
  • Manage online and print content materials and campaigns.
  • Strong attention to detail, results-oriented, self-directed, and curious.
  • Ability to work collaboratively or independently while managing multiple assignments and/or responsibilities.
  • Fluency in English.

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