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Digital Marketing and CRM Manager

2 mesi fa


Roma, Lazio, Italia Abbott A tempo pieno

**Job Summary**

The Digital Marketing & CRM Manager is a key role within Abbott, responsible for driving the company's digital strategy and performance. This position requires a strong understanding of digital marketing and CRM principles, as well as excellent analytical and problem-solving skills.

**Key Responsibilities**

  • Develop and execute a comprehensive digital marketing strategy to drive business growth and improve customer engagement.
  • Manage and optimize digital advertising campaigns across multiple channels, including Google and social media.
  • Monitor and analyze campaign performance to identify areas for improvement and optimize ROI.
  • Collaborate with cross-functional teams to develop and implement CRM strategies that drive customer loyalty and retention.
  • Manage relationships with media agencies and vendors to ensure effective campaign execution.
  • Stay up-to-date with industry trends and emerging technologies to inform digital marketing and CRM strategies.

**Requirements**

  • 3-5 years of experience in digital marketing and CRM roles within the FMCG or Pharma industry.
  • Proven track record of driving business growth and improving customer engagement through digital marketing and CRM initiatives.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Fluent in English and strong teamwork mindset.