Marketing Campaign Manager
5 giorni fa
A Marketing Campaign Manager is responsible for developing and executing marketing strategies to promote our products and services. This role involves conducting market research, analyzing performance data, and optimizing marketing campaigns to improve effectiveness.
As a key member of our marketing team, you will collaborate with content creators, designers, and external agencies to develop engaging content and drive traffic through multi-channel marketing efforts.
Main Responsibilities:
- Campaign Management: Plan, execute, and manage multi-channel marketing campaigns (digital, print, email, social media, etc.).
- Market Research: Conduct research on industry trends, customer preferences, and competitors to inform marketing strategies.
- Content Creation: Collaborate with content creators, designers, and external agencies to develop engaging content.
- Analytics & Reporting: Monitor and analyze the performance of marketing campaigns and generate reports to inform decision-making.
- Lead Generation: Assist in lead generation efforts through email marketing and other channels.
- Collaboration: Work closely with sales, content, and design teams to ensure marketing efforts align with overall business goals.
- Budget Management: Manage the marketing budget and track spending to ensure the most efficient allocation of resources.
Qualifications:
- Bachelor's degree in business, Marketing, or a related field.
- 2-4 years of experience in a marketing role.
- Strong understanding of digital marketing, including SEO/SEM, email marketing, and social media.
- Excellent communication and writing skills.
- Ability to work on multiple projects simultaneously and meet deadlines.
- Analytical mindset with experience using data to drive marketing decisions.
- Creative and innovative thinker with attention to detail.
- Fluent in Italian and English.
Salary range: €45,000 - €65,000 per year, depending on experience.
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