Marketing Professional

1 settimana fa

Milano, Lombardia, Italia abrdn A tempo pieno
About the Role

We are seeking a highly motivated and experienced Marketing Executive to join our Investment Vector Marketing EMEA Team at abrdn. This is a 12-month fixed-term contract, covering a parental leave and will be based in Milan.

The successful candidate will have a proven track record of delivering multi-channel marketing campaigns on and offline, with a strong understanding of the asset management industry and sophisticated client engagement.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy to support the delivery of commercial and brand outcomes.
  • Collaborate with the Marketing Director EMEA to build the marketing strategy and operating model.
  • Manage the on-going relationship with the Head of Distribution and the Distribution team members.
  • Support the development of the annual marketing plan and activity aligned to the wider EMEA and Global plans and objectives.
  • Design and implement campaigns utilising the full communications mix – PR, Advertising, Events, Digital, Emails etc.
  • Maximise Distribution adoption of content and campaigns ensuring follow up to capitalise on opportunities.
  • Develop and implement a direct email strategy in conjunction with Marketing Automation colleagues.
  • Define a Social Media strategy with Digital colleagues.
  • Collaborate with Search & Social Media colleagues on Paid Search (PPC) strategy as well as support on Search Engine Optimisation (SEO) roll out across websites.
  • Ensure local content is developed according to digital consumption.
  • Fully digest digital activity dashboards to ensure all digital activity is appropriate and where applicable, work closely with digital colleagues to identify optimisations for future activity.
  • Develop an event strategy (both proprietary and sponsored Third party) aligned to product priorities, along with Distribution.
  • Oversee operational side of events.
  • Deliver Marketing Activity and initiatives to time, scope and budget with a focus on maximising opportunities and return on investment.
  • Supervise marketing content production from Investment Capability Marketing team. Assist with re-purposing global marketing content; ensuring materials are revised to meet local compliance and brand requirements; work closely with channel marketing managers to develop new and innovative marketing collateral to support initiatives.
  • Ensure suite of content is available to meet 'always on' promotion and campaign needs.
  • Press agency relationship management, maximising abrdn press coverage on focus themes and funds.
  • Discover opportunities to improve marketing processes across the EMEA Marketing team.
  • Ensure all EMEA Marketing activity follows global standards and processes.

About the Candidate Requirements

  • A marketing professional with early stage experience working as part of a channel marketing team.
  • Highly motivated, flexible, teammate, great attention to details, personal initiative and ability of carrying out projects in autonomy are a must with a proven B2B / B2C track record.
  • Understanding of the asset management industry and sophisticated client engagement.
  • Knowledge of financial markets, preferably gained within an asset manager or financial services firm, as well as of different asset classes and investment styles.
  • Experience in the delivery of multi-channel marketing campaigns on and offline.
  • Experience of working alongside Distribution and developing collaborative take to market and conversion plans.
  • Experience of working as part of a cross-functional project team to deliver a common goal.
  • Sound organisational and scheduling skills.
  • Competent digital literacy (ideally SalesForce, Eloqua, Word, Excel, PowerPoint, Internet) to perform job duties listed above.
  • Teamwork: Displays willingness to collaborate and learn from others, including peers.
  • Commerciality: Takes steps to understand the market, competitor activity and market.
  • Experience of working in a business-to-business industry is desirable.
  • Multi-lingual skills are desirable (Italian and English are a must).
  • Previous experience of working with colleagues from different countries is desirable.

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