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Digital Marketing Coordinator

2 mesi fa


Milano, Lombardia, Italia Essity A tempo pieno
About the Role

We are seeking a highly motivated and detail-oriented Marketing Assistant Intern to join our Marketing team within the Consumer Goods Business Unit. As a Marketing Assistant Intern, you will have the opportunity to work alongside our Brand Manager for the TENA brand, a leading global brand in the hygiene and health industry.

Key Responsibilities:

  1. Support in Brand Strategy: Collaborate with the Marketing team to define and implement branding and marketing strategies.
  2. Management of Marketing Campaigns: Support in planning and executing advertising campaigns, monitoring campaign effectiveness, and analyzing results to optimize future initiatives.
  3. Regular market trend analysis, consumer panel research, and brand tracking: Conduct ongoing analysis of market trends, engage in consumer panel research, and continuously monitor brand performance.
  4. Collaborate with external agencies and vendors to manage creativity, media, define contents, and ensure website updates.
  5. Active collaboration in creating and implementing digital communication across owned and paid channels.
  6. Savi couponing follow-up and redemption analysis by activities: Monitor and analyze Savi campaigns, tracking conversion rates for digital samples, print materials, and other promotional activities.
  7. Participate in the product & packaging development process, from conception to market introduction.
  8. Help manage the brand's online presence through social media, websites, and other digital platforms.
  9. Day-to-day operational tasks: Manage routine operational tasks associated with marketing and brand management, prioritizing efficiency and effectiveness.

Requirements:

  1. At least a bachelor's degree is requested. We are looking for a Master of Science student or a recent Master of Science graduate in Marketing, Economics, or a related field with a strong passion for marketing and brand management.
  2. You are fluent in English and Italian (spoken and written). English will be used in the day-to-day work (both emails and calls).
  3. You are proficient in Excel, PowerPoint, and Word and have a good aptitude for data analysis.
  4. You have a genuine passion for customers and brands, and you want to actively contribute to achieving our goals.
What We Can Offer You

A unique opportunity to learn and grow within a team of experienced professionals.

A stimulating and inclusive international work environment where your ideas will be heard and valued.

The chance to build a solid professional network and develop skills that will accompany you throughout your career journey.

A competitive internship compensation and meal vouchers.