Strategic Media Planner for Global Operations

3 settimane fa


Roma, Lazio, Italia Pfizer A tempo pieno

Key Responsibilities:


The Planning Director, Integrated Media Strategy will be responsible for developing and implementing a global media strategy for Pfizer products, serving as the chief point of connection between media and commercial teams.


This position will require close collaboration with other members of the Chief Marketing Office, as well as other organizations, to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.


Key Qualifications:



  • Extensive experience in Marketing or Media in a professional environment
  • Broad knowledge of the pharmaceutical industry and healthcare environment
  • Global media strategy experience in B2B and/or B2C capacity working on large brands similar in size to Pfizer
  • Understanding of data-driven media planning and buying approaches globally
  • Deep familiarity with media and vendor landscape and application of media trends in powering business results
  • Exceptional interpersonal skills and mastery of working in a matrixed environment
  • Excellent communication skills; can articulate complex concepts to a diverse audience
  • Creative, innovative problem solver who leads with insights derived from data
  • Demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization

What We Offer:


Pfizer is a patient-centric company, guided by our four values: courage, joy, equity, and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives. We are committed to celebrating diversity and inclusion in all its forms, allowing us to be as diverse as the patients and communities we serve.


As an employer, Pfizer aims to create a trusting, flexible workplace culture which encourages employees to achieve work-life harmony, attracts talent, and enables everyone to be their best working self.


About Pfizer:


Pfizer is a leading global biopharmaceutical company that is committed to transforming lives through innovation and dedication to patients, customers, and communities. We are driven by our purpose to deliver breakthroughs that change patients' lives.


Join Our Team:


Learn more about Pfizer and explore our current job openings.



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