Digital Marketing Strategist
1 mese fa
About Weroad: Connecting people, cultures, and stories. We are a fast-growing startup that is disrupting the travel industry in Italy, Spain, Switzerland, the UK, Germany, and France.
We are a community of travelers, united by our love for travel, adventure, and discovering faraway lands and cultures. We bring together small groups of like-minded millennials and send them on life-changing experiences to 100+ destinations all over the globe.
Our mission is to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.
About the Role: We are looking for a Digital Marketing Strategist to develop, implement, and manage our global SEO strategy.
Key Responsibilities:
- Develop and implement a global SEO strategy, focusing on core areas such as on-page SEO, off-page SEO, and technical SEO.
- Conduct thorough keyword research and analysis to inform our content strategy and optimize our website content.
- Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs, and adjust strategies as necessary.
- Monitor competitors' SEO activities to identify opportunities and implement effective strategies to outperform them.
- Collaborate with content creators to ensure SEO best practices are followed in creating engaging, high-quality content.
- Identify and resolve technical SEO issues related to site performance, site architecture, and other factors.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Provide recommendations for improving website structure, content, and link development strategies.
Requirements:
- Proven experience as an SEO Specialist or similar role with a track record of successful SEO strategy implementation.
- Strong understanding of search engine algorithms and ranking methods.
- Experience with SEO industry tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Proficient with XML sitemaps, robots.txt files, and canonical tags.
- Good predisposition to prioritize your workload with minimal supervision.
- Clear and thorough communication skills, both verbal and written.
- Fluent in both Italian and English.
What We Can Offer:
- A free WeRoad trip every year to the destination of your choice.
- A great workspace.
- Opportunities to learn and build your network.
- Join the training program of our holding company, OneDay, and participate in the many meetups and events we host.
- Best-in-class benefits.
- Unlimited Holiday.
- Fun.
- Hybrid working.
Ready to Apply?
The selection process will consist of:
- Skill-based interview with our Chief of Growth Officer.
- Introductory culture-fit call with P&C.
- Case Study/ Second technical interview with our CMO and/or some peers.
- Final round for shortlisted candidates with your manager (Head of Digital Marketing).
WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.
Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send us your application regardless.
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