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Marketing Manager

2 mesi fa

Roma, Lazio, Italia Veolia A tempo pieno

About Veolia

Veolia is a leading company in water and energy management, committed to saving water and reducing energy consumption for industrial customers.

Job Description

We are seeking a highly skilled Marketing Manager to oversee and implement inbound marketing strategies to attract, engage, and convert customers in Europe.

Key Responsibilities

  • Develop and execute comprehensive inbound marketing strategies to increase visibility of our ecological transformation value proposition.
  • Research the market sector to understand customer needs and work closely with sales to fully understand their objectives.
  • Collaborate with internal marketing specialists and external agencies to create and manage content for assigned sectors.
  • Work with the digital team to conduct keyword research, implement on-page SEO tactics, and improve search engine rankings and organic traffic.
  • Develop lead generation campaigns and create and manage email marketing campaigns.
  • Utilize marketing automation tools to streamline processes and work closely with the wider Europe Inbound Marketing team to ensure seamless execution and accuracy of marketing initiatives.
  • Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing.
  • Measure marketing campaigns performance and work with the Europe marketing team to benchmark campaign performance against other sector campaigns.

Requirements

  • Relevant marketing or business experience or a Bachelor's degree in marketing, business administration, or a related field.
  • Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions.
  • A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
  • Experience with marketing automation tools and CRM systems is essential.
  • Familiarity with marketing automation platforms and CRM systems.
  • Ability to devise innovative marketing strategies that resonate with the target audience.
  • Strong project management skills to oversee multiple marketing initiatives.
  • Excellent written and verbal communication skills.

What We Offer

  • A unique opportunity to work with a leading company in water and energy management.
  • A chance to develop and implement inbound marketing strategies to increase visibility of our ecological transformation value proposition.
  • A collaborative and dynamic work environment.
  • Opportunities for professional growth and development.