Digital Media Strategist for Global Lead Generation

10 ore fa


Milano, Lombardia, Italia Amplifon Group A tempo pieno

Company Overview

Amplifon, the global leader in hearing care solutions and services, is seeking a skilled Digital Media Strategist to join its Global Unbranded Lead Generation (ULG) Team at Amplifon Global HQ.

Job Description

The successful candidate will develop and execute the global digital paid & organic media strategy across different media channels, ensuring consistency and alignment at a global level. This includes coordinating with media agencies, analyzing campaign results, and optimizing conversion journeys to maximize ROI.

Main Responsibilities:

  • Develop and implement digital media activities to generate qualified leads and appointments.
  • Work closely with media partners and agencies to plan, optimize, monitor, and report results for all digital channels.
  • Analyze campaign results, extract insights, and identify opportunities for optimizations and improvement of the media offering.
  • Supervise the end-to-end conversion journey to optimize cost/appointment and maximize conversion.

Required Skills and Qualifications:

  • 3+ years of experience in digital campaigns planning & analysis.
  • Knowledge of social ad platforms, organic search, landing pages, and direct management experience is a plus.
  • High proficiency level in Microsoft Office Suite (Excel, PowerPoint) and PowerBI.
  • Familiarity with analytics, brand-safety tools, tracking and attribution, reporting tools.
  • Fluent English language is a key prerequisite, both written and spoken.

Benefits:

  • Estimated Salary: $80,000 - $110,000 per year.
  • A competitive compensation package that includes a hybrid working policy, allowing employees to work 9 days/month remotely.

Others:

Amplifon is committed to creating a winning culture that fosters employee growth and development. The successful candidate will be part of a dynamic team that values collaboration, innovation, and customer satisfaction. We offer a supportive work environment, training opportunities, and a chance to make a meaningful impact in the hearing care industry.



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