Brand Marketing Specialist
2 settimane fa
At Perrigo, we are seeking a Brand Manager to implement and monitor product/brand marketing plans to achieve sales and profit objectives, working closely with local and global stakeholders.
Key Responsibilities:
- Analyze how our brands are positioned in the market and crystallize targeted consumer insights.
- Take brand ownership and provide the vision, mission, goals, and strategies to match.
- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
- Establish performance specifications, cost, and price parameters, market applications, and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Monitor market trends, research consumer markets, and competitors' activities to identify opportunities and key issues.
- Brand P&L management, in line with targets, to ensure financial shape.
Requirements:
- Brand management experience within the FMCG/Consumer Health/Pharma sector (Food Supplements/Medical Devices a plus).
- Experience in devising campaigns that engage, inform, and motivate.
- University degree (ideally Marketing/Business/Statistics/Management).
- Excellent understanding of the full marketing mix.
- Ability to demonstrate creativity and think outside the box.
- Experience working cross-functionally with internal and external partners (creative, media, market research agencies).
- Strong analytical skills and data-driven thinking.
- Good communication and interpersonal skills.
- Comfortable working with numbers, metrics, and spreadsheets.
- Advanced English.
- Knowledge of market data analysis (IQVIA/NewLine/Nielsen).
- Advanced Microsoft Office.
- Digital Marketing experience is a plus.
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