Marketing Brand Strategist

19 ore fa


Roma, Lazio, Italia Ikono A tempo pieno

At IKONO, we are seeking a talented and experienced Marketing Brand Strategist to join our Rome team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that enhance brand presence, drive engagement, and boost ticket sales in the Italian market.

The successful candidate will have a strong understanding of local market trends and consumer behavior in Italy, as well as a comprehensive understanding of all marketing channels and how they integrate to form a cohesive strategy. You will work closely with our global and local teams to ensure brand consistency, localize marketing efforts, and manage relationships with local partners.

Responsibilities:

  • Develop and execute local marketing strategies that align with global and regional goals
  • Conduct local market research to understand customer needs, local market trends, and the local competitive landscape
  • Maintain and enhance the brand's presence and reputation in the local market
  • Create and manage local marketing budgets ensuring cost-effective spending
  • Coordinate logistics, promotion, and follow-up activities for local events
  • Oversee the localization of global content to fit the cultural context of the target market
  • Ensure all content is consistent with brand guidelines and messaging

Requirements:

  • Proven experience of at least 23 years in a similar marketing role working at the local level and ideally in international environments
  • Strong understanding of local market trends and consumer behavior in Italy
  • 360 Marketing Vision/Holistic Approach: Demonstrates a comprehensive understanding of all marketing channels and how they integrate to form a cohesive strategy
  • Ability to develop comprehensive marketing plans and strategies that align with overall and local business objectives and target audience needs

We offer a competitive salary of $90,000 - $110,000 per year, depending on experience, plus benefits such as flexible work arrangements, professional development opportunities, and a collaborative international work environment. If you are a motivated and results-driven individual who is passionate about marketing and branding, please submit your application.



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