Senior Content Strategist for Motorsport Brand
6 ore fa
Alpinestars S.p.A. Overview
We are a leading global performance motorsports apparel, protection, and footwear manufacturer.
About the Role
We seek an experienced Senior Content Strategist to join our dynamic team and support our expanding e-commerce business, performance marketing initiatives, social media channels, and overall media presence.
Job Description:
- Create compelling copy for product descriptions, marketing materials, website content, and other e-commerce assets.
- Develop engaging and innovative content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Collaborate with the marketing and design teams to create captivating visuals and graphics that complement written content.
- Manage content calendars and schedules to ensure timely delivery of content across all channels.
- Stay up-to-date with industry trends, motorsport events, and product launches to generate relevant and timely content.
- Optimize content for SEO to improve search engine rankings and drive organic traffic.
- Monitor and analyze content performance metrics to identify areas for improvement and inform future content strategies.
- Uphold brand guidelines and ensure consistency in messaging and tone of voice across all communication channels.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Minimum of 5 years of experience in copywriting, content creation, or a related role, preferably in the motorsport industry.
- Native-level proficiency in English with exceptional writing and editing skills.
- Deep knowledge and passion for motorsport, motorcycling, and the Alpinestars brand.
- Proven track record of creating engaging and effective content for e-commerce, social media, and marketing campaigns.
- Strong understanding of SEO principles and best practices.
- Proficiency in content management systems (CMS) and social media management tools.
- Excellent organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinker with a keen eye for detail and design aesthetics.
- Team player with strong communication and collaboration skills.
Benefits:
The ideal candidate will have the opportunity to work in a fast-paced environment with a passionate team dedicated to delivering top-notch products and experiences to motorsport enthusiasts worldwide.
This position is available in Asolo (TV) - Italy.
Salary: €60,000 - €80,000 per annum, depending on experience.
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