Senior Marketing Strategist

3 ore fa


Roma, Lazio, Italia INTERNATIONAL PEOPLE SOLUTIONS A tempo pieno

Job Title: Senior Marketing Strategist - Mobile App User Acquisition

Company Overview: Our client, a top player in mobile app user acquisition, is seeking a skilled Marketing Manager to join their team. With a strong background in Adtech, the ideal candidate will be responsible for developing and executing a marketing plan that drives results.

About the Role:

  • Create and execute a comprehensive marketing strategy to increase our client's visibility in the mobile app industry.
  • Lead the content team to produce engaging content for various channels, including blogs, social media, podcasts, ads, and newsletters.
  • Stay up-to-date with industry trends and competitor moves to inform strategic decisions.
  • Collaborate with the sales team to ensure messaging aligns with business objectives.
  • Maintain and improve our client's social media presence by creating fresh and relevant content.
  • Analyze campaign performance using HubSpot and make data-driven decisions to optimize strategies.

Requirements:

  • At least 3 years of experience in marketing, preferably in Adtech.
  • Proficiency in Webflow for website management.
  • Excellent communication skills, with the ability to turn conversations into compelling stories.
  • Basic design skills for presentations and other visual materials.
  • HubSpot expertise is essential.
  • Familiarity with social media platforms and ability to create effective campaigns.
  • Event planning experience, including scheduling social media posts, setting up event sign-ups, and coordinating sales materials.
  • Bonus points for experience working with freelancers or agencies.

Preferred Skills:

  • Fluency in English and Italian.
  • Strong understanding of mobile advertising.
  • Multimedia production skills, including audio and video.
  • Time-management expertise.

Salary: The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. This figure is based on national averages and may vary depending on location and other factors.



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