Senior Marketing Strategist
3 ore fa
Job Title: Senior Marketing Strategist - Mobile App User Acquisition
Company Overview: Our client, a top player in mobile app user acquisition, is seeking a skilled Marketing Manager to join their team. With a strong background in Adtech, the ideal candidate will be responsible for developing and executing a marketing plan that drives results.
About the Role:
- Create and execute a comprehensive marketing strategy to increase our client's visibility in the mobile app industry.
- Lead the content team to produce engaging content for various channels, including blogs, social media, podcasts, ads, and newsletters.
- Stay up-to-date with industry trends and competitor moves to inform strategic decisions.
- Collaborate with the sales team to ensure messaging aligns with business objectives.
- Maintain and improve our client's social media presence by creating fresh and relevant content.
- Analyze campaign performance using HubSpot and make data-driven decisions to optimize strategies.
Requirements:
- At least 3 years of experience in marketing, preferably in Adtech.
- Proficiency in Webflow for website management.
- Excellent communication skills, with the ability to turn conversations into compelling stories.
- Basic design skills for presentations and other visual materials.
- HubSpot expertise is essential.
- Familiarity with social media platforms and ability to create effective campaigns.
- Event planning experience, including scheduling social media posts, setting up event sign-ups, and coordinating sales materials.
- Bonus points for experience working with freelancers or agencies.
Preferred Skills:
- Fluency in English and Italian.
- Strong understanding of mobile advertising.
- Multimedia production skills, including audio and video.
- Time-management expertise.
Salary: The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. This figure is based on national averages and may vary depending on location and other factors.
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