Content Marketing and Strategy Professional Corporate Staff

2 settimane fa


Roma, Lazio, Italia Irbm S.P.A. A tempo pieno
Content Marketing and Strategy Specialist Role Description

We are seeking a highly creative, detail-oriented, and motivated Content Creation and Strategy Specialist who will be tasked with developing captivating content that engages our internal team and wider audience.

The ideal candidate will possess a blend of imaginative flair and analytical prowess, able to distill complex ideas into clear, compelling content. They will be a storyteller at heart, with the discernment to adapt tone and style to various platforms and audiences, ensuring the brand's message is not just heard but felt.

This role demands a proactive, detail-oriented individual who thrives in a collaborative setting, combining creativity with strategic planning to elevate the organization's brand and message.

The successful candidate will be characterized by a relentless pursuit of excellence, an unwavering commitment to the brand's vision, and an insatiable curiosity about the latest trends in content marketing.

Key Responsibilities:

  • Develop and execute a content strategy that aligns with the company's marketing goals and initiatives.
  • Establish strong brand guidelines and other materials that support the brand image and company reputation.
  • Create a wide range of content, including corporate presentation templates, social media posts, internal news articles, and promotional materials.
  • Work in tandem with the Digital Marketing and Engagement Manager to ensure content is optimized for digital platforms and in-person events while supporting overall marketing objectives.
  • Conduct competitive content analysis to identify trends, gaps, and opportunities for content differentiation.
  • Collaborate with marketing and business development teams to create and refine messaging for target audiences.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience across all channels.
  • Measure and report on the effectiveness of content strategies, adjusting as necessary to drive better results.

Requirements:

  • Bachelor's or master's degree in Marketing, Business, Communications, Graphics Design, or related field.
  • At least 5 years of experience or advanced training specific to content marketing.
  • Experience in the life sciences is a plus.

IRBM considers all qualified applicants without discrimination, including on the basis of race, gender, age, disability, gender identity or expression, national origin, religion, sexual orientation, or other protected classes.



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