Product Specialist
4 settimane fa
Job Summary
As a Product Specialist at Werfen, you will play a key role in supporting the promotion and increasing the value of our solutions for the business line. You will implement a specific marketing plan for the local market and guarantee continuous support for Sales Management in pre and post-sales activities to reach company targets and objectives.
Key Responsibilities
- Support the launch of new products of the business line.
- Provide all necessary and up-to-date marketing information and tools to the Sales department to assist them in achieving business goals.
- Create and keep up-to-date documentation of business line and promotional material.
- Consult scientific literature regarding Werfen products and competitors' ones.
- Prepare technical documentation needed for tenders and offers.
- Design, plan, organize, and facilitate training courses and/or clinical training programs both internally and externally.
- Collect information in scientific events to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
- In collaboration with the Communication Team, plan, organize, promote, and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
- Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility.
- Visit customers for feedback gathering and troubleshooting of Werfen solutions.
- Manage promotional activities of Werfen solutions to customers and potential customers, together with the Sales force.
- In collaboration with Product Manager and Line Manager, design the most suitable solution for complex projects in pre-sales.
- Support Sales Specialists in the installation of new products and solutions during the launch phase.
- Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.
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