Strategic Campaign Manager

4 settimane fa


Roma, Lazio, Italia Vodafone A tempo pieno
Role Overview:

We are seeking a highly skilled and proactive Campaign Management Specialist to join our VBI SoHo SME Customer Value Management team.

The ideal candidate will drive the implementation of our VBI SoHo SME Customer Value Management strategy across the local market through analysis, defining targets, and configuring campaigns on inbound and outbound channels.

Key responsibilities include:

  • Developing and implementing marketing campaigns to generate revenue uplift, churn reduction, and margin enhancement.
  • Collaborating with VBI Sales, CVM Marketing, Big Data, Channel Strategy, and Customer Operations teams to ensure alignment on campaign requirements and customer experience.
  • Designing and implementing segmentation strategies to personalize CVM campaigns and improve consumer engagement.

The successful candidate will monitor and refine campaign outcomes throughout the customer lifecycle process, raising risks and mitigations to leadership to ensure channels honor their commitments.

Core competencies, knowledge, and experience include:

  • Strong analytical skills.
  • Ability to analyze data with business lenses.
  • Excellent relational skills in dealing with multiple stakeholders.
  • Good knowledge of CRM Marketing Campaign.
  • Good knowledge of SQL or programming language related to data analysis.
  • Preferred knowledge of SAS and Marketing Automation platforms like Unica Campaign.

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