Strategic Insights Manager

1 mese fa

Roma, Lazio, Italia Pfizer A tempo pieno
Job Summary

Pfizer is seeking a highly skilled Strategic Insights Manager to join our Commercial Analytics & AI division. As a key member of our Insights Strategy & Execution team, you will play a critical role in enabling Pfizer's commercial brand strategy.

As a Strategic Insights Manager, you will partner with commercial and cross-functional leaders to activate data-driven problem solving and drive business impact. You will be responsible for delivering quality and impactful strategic business decision support to business leaders in Italy, including performance measurement solutions, investment decision guidance, and insights that inform inline and launch strategies for priority brands/portfolios.

You will design and execute analytics and insights plans, delivering actionable insights that result in direct business impact. To succeed in this role, you must have strong therapeutic area knowledge, analytic capabilities, and effective project management skills.

Key Responsibilities
  • Contribute to the identification of data and insight needs, design of analytics and research plans, and execution of those plans, incorporating solutions across the catalog of CAAI capabilities.
  • Deliver customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, and other advanced analytics.
  • Effectively collaborate on the delivery of advanced analytics, including predictive modeling, data science, and machine learning.
  • Connect research and analytics together into compelling and actionable insights.
  • Track portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained.
  • Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions.
  • Support data modeling and forecasting needs, including for LRF and operating plans.
  • Develop, commission, and contract impactful market research, as needed, through approved vendors.
  • Manage budgets associated with assigned activities and ensure compliance with corporate SOP obligations.
  • Share market and therapeutic area knowledge with other CAAI teams to ensure fit-for-purpose analytics across all CAAI verticals.
  • Work with other CAAI teams and cross-functional partners to ensure cohesive activities with stakeholders.
Requirements
  • Bachelor's degree required, Master's preferred in a quantitative discipline.
  • 5+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative fields.
  • Knowledge of the pharmaceutical industry in Italy, including relevant data sources required to understand and generate insights about the market.
  • Experience across at least some CAAI capabilities, including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling.
  • Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches.
  • Innovative and agile mindset; self-starter.
  • Fluency in English and local language.

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