Consumer Insights Manager
4 settimane fa
The Role
We are seeking a highly skilled Consumer Insights Manager to join our team at Imperial Brands PLC. As a trusted advisor to our business stakeholders, you will work closely with our Italian organization to ensure consumer and data-led decision making.
The successful candidate will lead the local Insights Team, driving the evaluation of pricing scenarios, new launches, brand and trade activities ROI, and innovation. You will be responsible for delivering insights relating to business planning, performance management, and forecasting, in accordance with centrally set standards.
Key Responsibilities
- Partner with in-market stakeholders to represent the voice of the consumer and customer at key decision-making forums.
- Develop and implement robust insight requirements to shape the design and execution of insight projects.
- Make best use of central resources, such as the global Insights Hub, to drive data-driven decision making.
- Articulate how insights contribute to the achievement of Imperial Brands' strategy and individual team and market strategies.
- Provide actionable, commercially sound, and data-driven recommendations to guide decision making.
Requirements
- Relevant insights experience within multinational FMCG organizations.
- Strong knowledge of insights techniques across brand, marketing, and forecasting.
- Ability to apply innovation learnings to inform product launches.
- Excellent communication skills to articulate insights in a persuasive, articulate, and engaging way.
- People management skills with proven ability to coach and motivate a team of direct reports.
- Language fluency in English is a must, and fluency in Italian is a plus.
About Us
We are a truly international company, operating across 120 markets, with a culture driven by a challenger mindset. We are committed to creating and maintaining an environment that celebrates and respects difference.
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