Consumer Insights Manager Italy
2 settimane fa
Job Summary
The role of Insights Manager Italy at Imperial Brands is a challenging and rewarding opportunity for a passionate professional in the field of consumer insights. As a trusted advisor to business stakeholders, you will work closely with the Italian organization to ensure consumer and data-led decision making.
Key Responsibilities
- Drive the evaluation of pricing scenarios, impact on new launches, brand and trade activities ROI, and innovation in collaboration with other functions.
- Lead the local insights team of 2 people, ensuring the development of appropriate skills and behaviors to deliver timely, commercially sound, actionable recommendations supported by independent consumer data.
- Translate business needs into robust insight requirements that can be used to shape the design and execution of insight projects.
- Make best use of central, self-serve resources such as the global Insights Hub, best-practice toolkits, reporting templates, etc.
- Articulate how insights contribute to the achievement of Imperial Brands' strategy, individual team, and market strategies.
Requirements
- Relevant insights experience within multinational FMCG organizations.
- Strong knowledge of insights techniques across brand, marketing, and forecasting.
- Ability to apply innovation learnings to inform product launches.
- Excellent communication skills regarding insights in a persuasive, articulate, and engaging way.
- People management skills with proven ability to coach and motivate a team of direct reports.
About Us
Imperial Brands is a truly international company, operating across 120 markets, with a culture driven by a challenger mindset. We are transforming our ways of working and culture to drive innovation and success. Our award-winning development programmes create exciting and rewarding career opportunities for all.
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