Product Specialist

6 giorni fa

Milano, Lombardia, Italia Werfen A tempo pieno
About the Position

The Product Specialist plays a key role in supporting the promotion and increasing the value of Werfen solutions for the business line. This position is part of the Molecular Diagnostic Marketing team, responsible for implementing a specific marketing plan for the local market and providing continuous support for Sales Management in pre and post-sales activities to reach company targets and objectives.

Key Accountabilities
  • Support for the launch of new products of the business line.
  • Provide all necessary and up-to-date marketing information and tools (e.g., presentations, HTA tools, etc.) to the Sales department to assist them in achieving business goals.
  • Create and keep up-to-date documentation of business line and promotional material (e.g., scientific posters, brochures, flyers).
  • Consult scientific literature regarding Werfen products and competitors.
  • Prepare technical documentation needed for tenders and offers.
  • Design, plan, organize, and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
  • Collect information at scientific events (congresses, seminars, symposiums) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
  • In collaboration with the Communication Team, plan, organize, promote, and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
  • Contribute to maintaining and developing a network of Key Opinion Leaders in the areas of responsibility.
  • Visit customers for feedback gathering and troubleshooting of Werfen solutions.
  • Manage promotional activities (e.g., demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
  • In collaboration with Product Manager and Line Manager, design the most suitable solution for complex projects in presales.
  • Support Sales Specialist in the installation of new products and solutions during the launch phase.
  • Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.
Requirements
  • Education: Bachelor's degree in Science, Medical Biotechnology, or related disciplines (e.g., biology, biochemistry, lab technician, etc.).
  • Master's or PhD in Genetics is a plus.
  • Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
  • Experience in Oncology/Oncohematology will be an advantage.
  • Experience in NGS Target Panels on the most common NGS systems is mandatory.
  • Knowledge in whole exome assay is a plus.
  • Additional Skills / Knowledge: Clinical value of an IVD test, Knowledge of techniques: PCR, Real-Time PCR, NGS and sequencing, software, Operating principles of diagnostic instrumentation for molecular biology, Good laboratory practices, Statistical knowledge, SAP, Office 365.
  • Language: Italian, native; English, level B2/C1.
Skills and Capabilities
  • Be an effective team member.
  • Results-oriented.
  • Customer-oriented.
  • Analytical thinking.
  • Ability to plan effectively and prioritize activities.
  • Solid presentation and training skills.
  • Problem-solving.
  • Innovative thinking.
  • Systemic vision.
Travel Requirements

Up to 50% of working time.

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