Panerai Digital Marketing Assistant

1 settimana fa


Milano, Lombardia, Italia Officine Panerai A tempo pieno
Key Responsibilities

The Panerai Digital Marketing Assistant will be responsible for supporting the Social Media team in executing the Social Media strategy by developing marketing materials, reporting, and marketing strategies to increase the Panerai Digital presence worldwide through the effective use of social media outlets. The duties include coordinating the synergies between Panerai Headquarter, Media Agencies, and Panerai Markets to implement the social media strategy worldwide, developing strong reporting systems, coordinating the development of relevant marketing materials to increase the Panerai Social Media relevance worldwide, website traffic, and e-commerce sales in strong cooperation with the local marketing teams.

Key Responsibilities
  • Supporting the Social Media team by enabling the relationship between Panerai local marketing teams and Media agencies in implementing the Social Media advertising campaigns worldwide and on developing dedicated social contents.
  • Work closely with the Panerai local team to produce social editorial calendars, monitor direct postings, and produce related reporting.
  • Ensuring that Social Media advertising campaigns are in line with the Panerai positioning, strategy, and brand DNA.
  • Assisting the Social Media Manager in setting key performance indicators (KPIs) for social media campaigns and performance monitoring and reporting.
  • Supporting Benchmarking Analysis: competitors, positioning, and market trends.
  • Working with marketing professionals to develop social media marketing contents.


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