Running Marketing Strategist
16 ore fa
New Balance is seeking a highly skilled Running Marketing Strategist to drive the brand's running program in Italy. As a key member of our marketing team, you will be responsible for developing and executing strategies to increase brand awareness and drive sales in the Italian market.
Responsibilities- Lead the implementation and activation of global/regional running marketing strategies in Italy.
- Develop and execute running toolkits that enable trade partners, events, and community teams to deliver high-quality experiences.
- Build and maintain relationships with run clubs, retailers, and key stakeholders to expand the New Balance run club portfolio.
- Support the planning and delivery of marketing activations aligned with cultural moments and strategically important events.
- Collaborate with the running wholesale Trade Marketing and Tech Rep team to deliver engaging concepts for run specialty retailers and key accounts.
- 3-5 years of practical marketing experience leading local marketing or trade marketing strategy and execution.
- Possession of passion and interest in running, with a deep understanding of the running market and consumer in Italy.
- Experience managing agencies and content-led channels across social media, PR, influencer, and creative platforms.
- Knowledge of the Italian Wholesale Landscape in running footwear.
- Marketing and/or Trade Marketing activations experience.
- Project management skills, including budget management and reporting.
New Balance provides a dynamic and international environment where creativity meets innovation. As a Running Marketing Strategist, you will have access to:
- A competitive salary range: €60,000 - €80,000 per annum, depending on experience.
- An employee discount on our products.
- A modern workplace and a varied role in a motivated and sports-enthusiastic team.
- The opportunity to work with a global brand committed to equality of opportunity for all current and prospective associates.
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