Running Marketing Strategist

16 ore fa


Bolzano, Trentino-Alto Adige, Italia New Balance A tempo pieno
Job Overview

New Balance is seeking a highly skilled Running Marketing Strategist to drive the brand's running program in Italy. As a key member of our marketing team, you will be responsible for developing and executing strategies to increase brand awareness and drive sales in the Italian market.

Responsibilities
  • Lead the implementation and activation of global/regional running marketing strategies in Italy.
  • Develop and execute running toolkits that enable trade partners, events, and community teams to deliver high-quality experiences.
  • Build and maintain relationships with run clubs, retailers, and key stakeholders to expand the New Balance run club portfolio.
  • Support the planning and delivery of marketing activations aligned with cultural moments and strategically important events.
  • Collaborate with the running wholesale Trade Marketing and Tech Rep team to deliver engaging concepts for run specialty retailers and key accounts.
Requirements
  • 3-5 years of practical marketing experience leading local marketing or trade marketing strategy and execution.
  • Possession of passion and interest in running, with a deep understanding of the running market and consumer in Italy.
  • Experience managing agencies and content-led channels across social media, PR, influencer, and creative platforms.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Project management skills, including budget management and reporting.
What We Offer

New Balance provides a dynamic and international environment where creativity meets innovation. As a Running Marketing Strategist, you will have access to:

  • A competitive salary range: €60,000 - €80,000 per annum, depending on experience.
  • An employee discount on our products.
  • A modern workplace and a varied role in a motivated and sports-enthusiastic team.
  • The opportunity to work with a global brand committed to equality of opportunity for all current and prospective associates.


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