Running Category Marketing Lead
4 ore fa
New Balance is seeking a dynamic and innovative marketing professional to join our team as a Running Category Marketing Lead. With a passion for running and a deep understanding of the Italian market, you will be responsible for developing and executing marketing strategies that drive brand awareness and sales in the running category.
Job Description:- Category Leadership
You will lead the development and execution of category marketing strategies for running in Italy, ensuring alignment with regional brand objectives and market opportunities. This includes planning and executing marketing and trade marketing campaigns, building and managing relationships with running influencers and partners, and coordinating brand activation at key running events.
In this role, you will work closely with internal teams and external partners to grow the brand's presence in the running community and drive consumer engagement and sales. You will also be responsible for fostering strong relationships within the running community through partnerships, sponsorships, and grassroots marketing efforts.
To succeed in this role, you will need experience in a similar position leading local marketing or trade marketing strategy and/or execution, as well as a passion for running and a deep understanding of the running market and consumer in Italy. You will also have experience of agency management and content-led-channels across social, PR, influencer, and creative, as well as knowledge of the Italian Wholesale Landscape in running footwear.
Requirements:- Experience
At least 5 years of experience in a similar role, with a proven track record of success in driving brand awareness and sales in the running category.
- Skills and Qualifications
You will need excellent communication skills and the ability to work with multiple stakeholders within the Italy team and EMEA team. You will also need a proactive and enthusiastic approach, as well as the ability to multitask and work under pressure.
What We Offer:- Competitive Salary
We offer a competitive salary of €60,000 per annum, plus benefits including a comprehensive health insurance plan, pension scheme, and generous holiday allowance.
- Opportunities for Growth and Development
We are committed to supporting the growth and development of our employees, with opportunities for training and professional development throughout your career.
- Diverse and Inclusive Work Environment
We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating a inclusive and respectful work environment where all employees feel valued and supported.
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