Digital Influencer and PR Manager

1 giorno fa

Milano, Lombardia, Italia Michael Page A tempo pieno

Job Summary
Michael Page is seeking a skilled Digital Influencer and PR Manager - Beauty Sector to manage digital influencer partnerships and execute effective public relations strategies for our beauty sector clients.

Key Responsibilities

  • Influencer Marketing
    • Develop and implement an influencer marketing strategy that aligns with the overall brand strategy and campaign objectives.
    • Identify and research potential influencers and content creators who align with the brand's values and target audience.
    • Negotiate collaborations, contracts, and compensation terms with influencers.
    • Collaborate with the content team to create engaging influencer-driven content that promotes products or services.
    • Oversee influencer content creation to ensure it maintains brand consistency, meets campaign goals, and resonates with target audiences.
    • Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for improvement.
  • Public Relations
    • Develop and execute PR strategies to enhance brand awareness, manage the brand's reputation, and maintain positive media coverage.
    • Cultivate relationships with journalists, editors, and media to secure press coverage and features.
    • Write and distribute press releases, manage media inquiries, and coordinate interviews and media appearances for company spokespeople.
    • Collaborate with influencers and PR contacts to create compelling and shareable content, including blog posts, social media updates, videos, and more.
  • Reporting and Analysis
    • Gather and analyze data from influencer campaigns, PR efforts, and trade events to measure ROI and effectiveness.
    • Prepare regular reports and presentations that highlight key metrics and provide insights for future strategies.


Requirements
  • Qualifications
    • Master's degree in Business or Communication.
    • Strong experience (4+ years) in high-end digital companies.
    • Experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
  • Skills
    • Strong expertise in developing and executing effective influencer and PR strategies.
    • Proven experience in influencer marketing, public relations, and event management.
    • Strong written and verbal communication skills.
    • Creative thinking and problem-solving abilities.
    • Proficiency in social media platforms and PR tools.

Company Overview
Michael Page is a leading recruitment agency that helps businesses find the best talent for their teams. We pride ourselves on our expertise and dedication to delivering exceptional results for our clients and candidates. If you're a motivated and experienced Digital Influencer and PR Manager - Beauty Sector looking for a new challenge, we'd love to hear from you.

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