Digital Strategist and Innovation Lead
7 giorni fa
We are seeking a highly experienced Digital Strategist to join our team at Spring Studios Milan. This role will involve developing strategies that drive business growth and brand awareness in the luxury and lifestyle sectors.
Job DescriptionThe successful candidate will have a minimum of 4 years of experience in a similar role, with a proven track record of delivering innovative marketing campaigns. The salary for this position is approximately €60,000 per year, depending on experience.
Responsibilities will include:
- Analysis and understanding of the reference context through competitor research and monitoring digital and social communication trends
- Development of strategies by creating storytelling that includes various touchpoints according to the objectives to be achieved
- Identification of target audiences based on the client
- Creation of presentations and decks illustrating the developed strategy
- Development of an editorial plan aligned with the defined strategy
- Analysis of digital and social metrics
- Coordination with the ADV Specialist for the implementation and evaluation of content and results
- Ideation of influencer marketing strategies with innovative activities and mechanics
- Collaboration with the creative, production, and events teams to optimize strategies and activities
- Client management: leading regular client updates, presenting reports, and participating in calls and meetings
The ideal candidate will have excellent communication skills, be able to work on multiple projects simultaneously, and have a strong background in fashion, beauty, luxury, design, art, and lifestyle.
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