Digital Marketing Strategist for International Expansion
19 ore fa
Cleafy is a SaaS company that's been on a mission since 2014 to make technology a safer place. We're a team of fraud hunters, cybersecurity experts, data scientists, and software engineers working together to achieve our goal.
About the RoleWe're looking for a Digital Marketing Strategist to play a critical role in developing and executing Cleafy's marketing strategies to generate awareness, engage target accounts, and drive revenue growth. This role will oversee all marketing activities, including content creation, digital marketing, event management, and collaboration with sales teams to ensure alignment and success.
Key Responsibilities- Develop and implement a comprehensive marketing strategy aligned with Cleafy's business goals and objectives
- Lead the execution of account-based marketing (ABM) campaigns targeting tier 1 and tier 2 banks in new geographies
- Oversight of high-quality content creation, including whitepapers, case studies, blog posts, and webinars
- Digital marketing efforts, including email campaigns, social media, PPC advertising, and SEO
- Metric analysis to optimize campaigns and improve performance
- Planning and execution of webinars, virtual events, and in-person conferences to engage key decision-makers within target accounts
- Collaboration with sales teams to align marketing efforts with sales objectives and support lead generation and nurturing
To succeed in this role, you'll need:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in B2B marketing, preferably in the enterprise software or technology sector
- Proven track record of developing and executing successful ABM campaigns
- Strong content creation and digital marketing skills, with experience managing email, social media, and PPC campaigns
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously
- Strong analytical skills and experience with marketing analytics tools
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
As a Digital Marketing Strategist at Cleafy, you can expect:
- A competitive salary range: $80,000 - $110,000 per year, depending on your level of experience
- A hybrid or remote work arrangement, giving you flexibility and autonomy
- A dynamic international environment with significant challenges to be met every day
- Personalized support to accelerate your professional growth
- Latest technologies and opportunities to bring your flair to the role
- A chance to work with a certified Great Place to Work organization, where everyone supports, respects, and inspires one another
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