Brand Marketing and Expansion Strategist
9 ore fa
At Catenon, we are seeking a seasoned Brand Marketing Manager to spearhead our marketing efforts in Italy. As a key member of our team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives business growth and expansion.
About the RoleThe ideal candidate will have a strong background in local store marketing and customer engagement, with a proven track record of leveraging digital strategies to boost brand presence. Your expertise will enable you to work closely with global marketing teams, agencies, and internal departments to drive business objectives.
Key Responsibilities:- Marketing Strategy Development: Define, develop, and implement a marketing strategy tailored to the Italian market, ensuring alignment with global business objectives.
- Local Store Marketing: Collaborate with local store teams to execute effective marketing plans, fostering a strong brand presence and driving sales.
- Digital Strategies: Design and deploy digital campaigns that capitalize on consumer trends and preferences, amplifying brand awareness and driving website traffic.
- Budget Management: Oversee budget allocation and vendor relationships, ensuring optimal ROI and resource utilization.
- Stakeholder Engagement: Liaise regularly with HQ to share best practices, coordinate cross-functional efforts, and drive collective success.
To excel in this role, you will possess:
- A university degree in Marketing or a related field.
- 5-10 years of experience in marketing management, preferably within QSR companies or the food retail sector.
- Leadership skills, with a proven ability to motivate and guide teams.
- Strategic thinking, analytical acumen, and financial expertise.
- Excellent communication and collaboration skills.
We offer a competitive salary, estimated at €80,000 - €110,000 per annum, depending on qualifications and experience. This figure is commensurate with industry standards and reflects the level of expertise required for this position.
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