Product Marketing Strategist
20 ore fa
The Go-To-Market team plays a pivotal role in Thinkin's success, and we are seeking a skilled Product Marketing Specialist to enhance its capabilities. As a dynamic individual with expertise in crafting compelling narratives about products, you will be responsible for translating technical features into customer benefits.
Key Responsibilities
- Develop product positioning and messaging that resonates with our target audience.
- Create engaging and accurate product content, including website copy, blog posts, case studies, and whitepapers.
- Collaborate closely with the Sales team to develop sales enablement materials, such as presentations, battle cards, and sales guides.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Plan and execute product launches, working closely with Product Management and Sales teams.
- Analyse product performance metrics and customer feedback to inform technical development and drive marketing decisions.
- Lead the development of marketing campaigns to drive product awareness, adoption, and retention.
- Participate in industry events and conferences to represent Thinkin and our products.
Required Knowledge and Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in product marketing, preferably in a B2B SaaS environment.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to think strategically while also executing tactically.
- Analytical mindset with proficiency in interpreting data to drive decisions.
- Proficiency in English and Italian, both written and spoken.
- Tech-savvy with a good understanding of software products and technologies.
- Be self-motivated, proactive, and able to work independently.
- Have a passion for technology and innovation.
- Enjoy collaborating with cross-functional teams.
We Offer You
- An international, dynamic, and inclusive team.
- An attractive remuneration package, estimated at €60,000 - €80,000 per annum, depending on experience.
- Flexible and hybrid work options (remote and in-office).
- Individual and group training opportunities.
- Participation in conferences and events.
- Team building activities and company offsite retreats.
- Complimentary food, beverages, coffee, and meal vouchers.
About Thinkin
Thinkin is a pioneering company in the SaaS industry, dedicated to delivering innovative indoor location-based solutions and technologies. With a strong focus on customer satisfaction, we strive to create value-driven products that meet the evolving needs of our clients.
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