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Search Specialist

2 mesi fa

Milano, Lombardia, Italia Byd Europe A tempo pieno

About the Role:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies to drive business objectives and deliver results. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Objectives and Responsibilities:

  • Implementing and optimizing Paid Search campaigns
  • Own day-to-day testing and optimization
  • Communicate with the global team
  • Managing communications with various client stakeholders
  • Look strategically at our media plans

Key Results:

  • Web traffic and leads driven by media campaigns
  • Increasing engagement and performance of social media campaigns
  • Improving brand awareness and image of BYD in Europe

The Person:

This role will be focused on leading planning and delivery of search and performance max campaigns for BYD Europe. The search specialist will deliver on planning, set up, delivery of programmatic media campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations, and identifying innovation opportunities.

Qualification and Requirements:

  • University Degree in Marketing, Sales, or commercial disciplines
  • Effective and fluent communicator in English
  • Excellent Microsoft Office skills
  • Experience in programmatic media planning and execution search and performance max campaigns
  • Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookie-less campaigns
  • Customer-oriented mindset
  • Excellent communications and interpersonal skills
  • Able to prioritize and work proactively with efficient time management skills
  • Resilient and open-minded
  • Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results

We Offer:

  • Performance and experience-based competitive remuneration
  • Health Insurance (Metasalute) and Meal Vouchers
  • Department & company-wide teambuilding events
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy