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Digital Marketing and CRM Director

2 mesi fa

Roma, Lazio, Italia Abbott A tempo pieno

Job Summary

The Digital Marketing and CRM Manager is a key role within Abbott, responsible for developing and executing the company's digital strategy. This includes overseeing the performance of online campaigns, creating digital assets, and managing CRM activities.

Main Responsibilities

  • Develop a comprehensive digital strategy for Abbott's brands, including retail and reimbursed business
  • Launch, monitor, and optimize digital advertising campaigns across Google and social media platforms
  • Manage media budgets with a focus on return on investment (ROI)
  • Track and analyze campaign performance to improve online advertising efficiency
  • Support the development of creative digital assets, collaborating with agencies and internal brand teams
  • Work closely with the commercial eCommerce key account to maximize return on ad spend (ROAS) and digital asset effectiveness
  • Build and champion a CRM strategy, ensuring buy-in from all business stakeholders
  • Manage relationships with media agencies and ensure compliance with local laws and Abbott policies

Requirements

  • Proven experience in digital roles within the FMCG or Pharma industry (3-5 years)
  • Previous experience in a media agency is considered a plus, particularly in FMCG or Consumer Health business
  • Deep knowledge of web design and web analytics software
  • Experience with Google Campaign Manager and Meta Ads platform
  • Strong analytical and data-driven mindset, with the ability to translate data into commercially actionable plans
  • Excellent knowledge of PowerPoint and Excel
  • Curiosity to understand emerging technologies and their potential impact on business success
  • High learning agility, with strong leadership and teamwork skills