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Product Strategy Manager

2 mesi fa


Milano, Lombardia, Italia Panasonic Automotive Systems Europe A tempo pieno

KEY RESPONSIBILITIES

Evaluate and summarize sales performance to assist in formulating the Business Plan sales strategy in collaboration with the Demand Planner. Perform ongoing market and SWOT assessments for the designated product category, focusing on competitor offerings, pricing structures, distribution methods, and promotional initiatives. Organize and oversee pricing strategy activities in conjunction with the Marketing Manager, ensuring process adherence and approval tracking, as well as pricing execution. Drive business growth by developing future product strategies and launching new offerings in the market. Collaborate closely with key customers, management, and the product planning team. Create educational content and resources for the assigned product line, facilitating both internal and external training sessions. Formulate and manage sales strategies (by product category and distribution approach), while remaining informed about market trends and practices. Stay informed about local legal requirements and funding opportunities to integrate into the product strategy. Oversee the product lifecycle, including regular lifecycle reporting. Develop technical documentation, certifications, and technical databases, adapting centrally provided materials for local relevance. Assist the Marketing Communications team in generating PR materials by supplying technical insights and content. Support the execution of essential marketing initiatives (e.g., sell-out/sell-in campaigns, promotions, trade exhibitions, representative meetings, catalogs, marketing materials, public relations, mockups, advertising).

CANDIDATE PROFILE

Relevant University Degree (Economics or Engineering) with a strong focus on Marketing expertise. Minimum of 3 years of experience in a similar role. Proficient in English. Effective use of recognized planning, analytical, or conceptual techniques. Knowledge of effective project management principles. Ability to leverage technical data for insightful analyses that drive significant results and support management decisions. Awareness of the implications of legislation and regulations pertinent to the business. Excellent communication and interpersonal abilities. Detail-oriented, innovative, driven, and adaptable.

BENEFITS

A strategic role that allows for meaningful contributions to the company's success and accountability. An international working environment. A range of training and development opportunities. Competitive remuneration package, along with social, fitness, and health benefits. Generous vacation days. Flexible working hours. Extensive mobile working options. Strong emphasis on Work-Life Balance. Transportation allowances, e-bike leasing, and exclusive discounts on Panasonic products.