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Brand General Manager

2 mesi fa

Bolzano, Trentino-Alto Adige, Italia Oberalp Ag A tempo pieno
About the Role

The Oberalp Group is a management-driven family business, a house of brands that creates high-quality technical mountaineering products. We have 6 own brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt. As an exclusive partner of other brands in the sports sector, we offer our entire know-how in communication, sales, and image building. We are a team of over 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

About Salewa

Salewa is a leading mountain sports brand with 89 years of heritage, committed to providing innovative, high-quality products for mountain enthusiasts. With a focus on sustainability, performance, and cutting-edge design, Salewa delivers exceptional gear for alpinists, climbers, hikers, and ski tourers.

Key Responsibilities
  • Brand Strategy: Develop and implement comprehensive brand strategies and continuously adapt the positioning to drive growth, increase market share, and enhance brand equity.
  • Product Management: Identify and drive opportunities through analysis of trends, consumer behavior, and competitor activities. Oversee product management across all categories, ensuring alignment with market trends, effective pricing, and profitability.
  • Product Design: Ensure a clear design strategy for creating sustainable, progressive, and iconic products in all Salewa-relevant categories to make the brand relevant for future generations.
  • Marketing Leadership: Formulate and execute marketing strategies that align with the brand's vision and business goals. Ensure the creation of relevant brand content, campaigns, and communication tools, manage the overall marketing budget, and guarantee consistent brand messaging across all channels and in international markets.
  • Team Leadership: Build and manage a high-performing team in marketing, design, and product management. Establish performance metrics and lead cross-functional teams to achieve business objectives.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • A minimum of 10 years of experience in brand management, marketing, or product management within the outdoor or sporting goods industry.
  • Strong strategic thinking, analytical, and leadership skills.
  • Proven track record in international brand management and marketing strategies.
  • Passion for outdoor and mountaineering sports and lifestyle.
  • Excellent communication skills in English.
  • Proficiency in Italian and German is a plus.