Digital Advertising Strategist

7 giorni fa

Milano, Lombardia, Italia dentsu A tempo pieno

Position Title: Digital Media Consultant

Role Overview:

We are seeking a Digital Media Consultant to join our dynamic team. This role is pivotal in assisting clients to achieve their marketing objectives through effective management of their digital performance strategies.

Key Responsibilities:

  • Design, execute, and enhance programmatic advertising campaigns.
  • Oversee paid search initiatives (including AdWords and Bing), paid social media campaigns (such as Facebook and Twitter), and display advertising efforts (covering networks, affiliations, and retargeting) with a comprehensive approach to strategy formulation, budget allocation, and media planning.
  • Engage with clients through regular reporting, meetings, and quarterly business reviews as required.
  • Maintain a strong focus on client KPIs and proactively seek methods to achieve targets.
  • Act as the primary liaison for clients regarding all digital marketing activities and emerging trends.
  • Ensure adherence to best practices and foster innovation across all projects.
  • Support the digital leadership team in coordinating and managing team activities.
  • Develop robust relationships with Client Services and other channel teams.

Qualifications:

  • A minimum of 2 years' experience in managing digital marketing campaigns.
  • Proficient in Demand-Side Platforms (DSPs) such as DV360 and Adform.
  • Strong understanding of search and social advertising platforms including AdWords, Bing, Facebook, and Twitter.
  • Familiarity with display advertising media vendors and technologies.
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook).
  • Knowledge of conversion optimization techniques.
  • Experience with Ad Serving and Analytics tools.
  • Possess analytical skills and financial insight.
  • Good command of the English language, both written and spoken.

Personal Attributes:

  • Exceptional verbal and written communication skills, with the ability to engage effectively with both internal and external stakeholders.
  • Able to perform under pressure and meet deadlines while maintaining a positive demeanor and delivering excellent customer service.
  • Strong time management and project management capabilities, with a collaborative mindset.
  • Capable of working independently when necessary, completing tasks within established guidelines and accepted practices.

If you possess the skills and experience outlined above, we encourage you to consider this opportunity.

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