Brand Manager, Incubation Brands Italy

Join to apply for theBrand Manager, Incubation Brands Italyrole atBacardiAs Brand Manager Incubation Brands Italy you will have the opportunity to drive the business of an exceptional portfolio of brands. You will be responsible for creating and executing brand plans & delivering brand targets. You will be focused on the Italian market and will look after the whole Incubation Brands Portfolio, with your main focus being on market brand priorities: ST-Germain, Santa Teresa & Malts. Your main objective will be to drive growth & desirability of these brands and the role will be responsible for brand management, experiential marketing and end‑to‑end activation development. This role is critical for ensuring brand plans are executed with excellence & for driving all key stakeholders in the business that will help make it happen. You will be joining the European Incubation Brands team & will be working hand in hand with the Marketing Manager of the South Cluster, who will help you reach your objectives and grow in your role. You will work closely too with cross‑functional teams, external partners and the trade, to bring these brands to life in culturally relevant and commercially impactful ways.Key Accountabilities And ResponsibilitiesContribute to the creation & communication of local annual plans (including AVQPAP) and 3Yr marketing/business planContribute to regular performance reviews and build marketing strategies for each Incubation brand, defining the JTBD and developing the activity plans and consumer programs to deliver this; actively consulting local and Global stakeholdersAssign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets. Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&ELead brand execution of all ATL activities (media, PR, influencers, experiential) in market & work closely with other functions to ensure all plans are aligned and executed: Commercial, Customer Marketing, Finance, RGM, etc.Lead Business Performance ManagementAccountable for delivery of performance targets and maximizing ROI from A&P and Incubation Activation ManagersConstantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRsEnsure discipline around implementation of channel and pricing strategy, including sustainable GP/case growthHas a detailed understanding and inputs into S&OP to ensure right forecastsGenerate support for Incubation brands and create a winning team in marketBuild effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximizing resources and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long‑term growthSkillsBrand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media & experientialEvents/Experiential management experience, having developed and executed brand events at scale.Commercially confident. Ability to analyse and use commercial data to support decision makingExpertise and track record of effective delivery of all elements of AVQPAP (preferably in super‑premium brands)Track record of premium brand guardianship; and ability to grow brands the right places, in the right wayProven Influencer across a matrix organisation; ability to work across, support and influence local marketsDrive for results; constant measurement and management of Business Performance against planBuild a sense of passion and purpose for Incubation within the market commercial and leadership teamsDegree and/or professional marketing qualificationsFluent command of Italian & EnglishAbout YouSelf‑motivated, driven, focused on performance and results, accountableSuper‑premium brand building mindset and passion for premium, top end on tradeGravitas and intellect to influence leadershipPassion for doing the right thing, matched with boundless energy and enthusiasmPersonable relationship builder; with capacity to engage and influence diverse stakeholdersResilience and tenacity in the face of ambiguity and challengeA strong team player, naturally putting the interests of the team and company above self‑interestThis role follows a hybrid work model, requiring presence in the office three days per week and allowing remote work for two days.Leadership AgilityBelonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can becomeSelf‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on othersPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performanceResults Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented withChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experienceDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.Compensation, Paid Time Off & RetirementCompetitive Pay PackageCompetitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)Retirement/Pension PlanHealth & WellbeingMedical, Critical Illness, and Life InsuranceCalm Meditation App subscription (free)Employee Assistance ProgramsBest‑in‑class, family‑friendly, and inclusive leave policiesAdditional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.Seniority Level Mid‑Senior levelEmployment Type Full‑timeJob Function Marketing and SalesIndustries Beverage Manufacturing#J-18808-Ljbffr