Trade Marketing Specialist

About DatamarsDatamars is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies & capabilities to put powerful data in the hands of our livestock, pet and textile customers so they can make better informed decisions. Our solutions deliver insights that help customers define what now looks like, what tomorrow could be and to track the improvements to get there. The results? More profitable decisions, less environmental impacts and higher quality of life.Our vision is clear:World leaders in harnessing the power of data to measurably improve productivity and quality of life.Our purpose is strong:It guides our actions and behaviors and reflects our commitment to do the right thing for our customers. It gives us courage to take on big challenges Our mission is simple:Information is the way to a better, more sustainable world.An insight to the roleAssist in executing global trade marketing strategies to promote Kippy’s innovative pet tech products across diverse international markets, adapting campaigns to meet the specific needs of each country.Work closely with the sales and marketing teams to create and improve marketing materials for partners and customers, highlighting Kippy’s product features like real-time GPS tracking, pet health monitoring, and interactive pet care solutions.Track and analyze the performance of trade marketing activities, providing insights and suggestions for improving customer engagement and sales growth in each market.Support communication between departments (marketing, sales, product, etc.) to help ensure smooth execution of trade marketing plans.Help identify and apply best practices in trade marketing across various global markets to maximize Kippy’s impact in key pet care markets worldwide.Contribute to the planning and participation in industry events, trade shows, and promotional activities to increase brand visibility worldwide.Key success factorsA degree in Marketing, Business, or a related field.Some experience (1-3 years) in trade marketing, preferably in the pet market.Strong analytical skills with the ability to interpret data and support decision-making.Good communication and presentation skills, with the ability to collaborate effectively with different teams.Proficiency in both English and Italian (business level).Proficient in MS Office, especially Excel.Experience with Power BI is a plus.A passion for pets and an interest in the evolving pet tech industry is highly preferred Culture & ValuesBe Passionate; Aim to Excel; Respect one another; Strive for Performance; Be Empowered Customer centric – Solution focused – Relationship driven.Innovative – delivering advanced integrated technologies to transform sectors.Collaborative – sharing ideas & collaborating across global teams.Competitive & growth mindset – Market leaders – Goal oriented – growth focused.What We Offer:An exciting opportunity to work at the forefront of pet tech innovation in a dynamic, international environment.Opportunities for global career advancement and professional growth in a fast growing and innovative market with huge potential globally.The chance to work with a diverse and talented team, driving impactful marketing strategies on a global scale.The possibility to work in an entrepreneurial division of an established company.The opportunity to contribute to the success of a forward-thinking, innovative company with a global presence.As a vertically integrated business with a head office in Switzerland and market-based operations in over 21 countries, we unite people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment.We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production facilities in six locations and sales and marketing hubs in over 24 locations worldwide. We are constantly evolving, which allows our people to engage with stimulating & innovative technology, products & projects.All applications and CVs must be in English.