Senior Brand Manager
7 giorni fa
Company Description AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, Tik Tok. Job Description Scope Lead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures. Main Responsibilities Business & Financial Acumen Support the Business Unit Manager in Brand Financial processes: Budget allocation and monitoring Monthly performance analysis Brand S&O preparation 1-year Financial Plan & Long-Range Plan. Analysis to Insights Responsible for: Market & Brand Analysis and Market Research Trends monitoring and Market/Competitive/Customers actionable insights collection. Customer Strategy Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager. Marketing Mix Optimization Ensure & coordinate the implementation of all activities related to the Functional Plan Provide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives. Effective Engagement Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team. Internal & External Stakeholder Alignment Leverage on strong relationships with international and local internal stakeholders Demonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team. Qualifications Skills and Experience: Degree level education (or equivalent), preferably Life Sciences or Economics Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma People management experience Strategic Thinking mindset Leadership; Coaching Solid working knowledge of healthcare environment Project Management skills Local and international mobility English language proficiency verbally and in writing Preferred Infield Experience Knowledge within specialized therapeutic area (Immunology, Rheumatology) Product launch management support Additional Information Main Stakeholders External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital) Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: #J-18808-Ljbffr
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Senior Brand Marketing Manager
6 giorni fa
Roma, Lazio, Italia Sport e Salute A tempo pieno 40.000 € - 80.000 € all'anoSport e Salute S.p.A. ricerca la figura diSenior Brand Marketing Manager.Chi siamoSport e Salute S.p.A. è la società a partecipazione pubblica che ha il compito di promuovere lo sport, il benessere e i corretti stili di vita in Italia, fornendo servizi di interesse generale nel mondo dello sport.La nostra missione si fonda sui valori della sostenibilità,...
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Senior Marketing Manager
1 giorno fa
Roma, Italia Randstad Professional Italia A tempo pienoUna società di selezione professionale cerca un Senior Marketing Manager per un importante hotel a Roma. La figura sarà responsabile dello sviluppo e della supervisione delle strategie di marketing e branding. È richiesta un'esperienza di almeno 5 anni in marketing, competenze in brand management e comunicazione integrata. La posizione offre...
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Senior Brand Manager
1 settimana fa
Roma, Italia Hispanic Alliance for Career Enhancement A tempo pienoAbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our...
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SR. BRAND MANAGER RAFFO
4 settimane fa
Roma, Italia Birra Peroni A tempo pienoApply for the Sr. Brand Manager Raffo role at Birra Peroni . Responsibilities Develop and execute a long-term brand strategy and positioning framework that delivers sustainable share growth. Lead the 360° marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships. Drive new product development from ideation and...
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SR. BRAND MANAGER RAFFO
4 settimane fa
Roma, Italia Birra Peroni A tempo pienoApply for the Sr. Brand Manager Raffo role at Birra Peroni . Responsibilities Develop and execute a long-term brand strategy and positioning framework that delivers sustainable share growth. Lead the 360° marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships. Drive new product development from ideation and...
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Senior Brand Manager
1 settimana fa
Roma, Italia Hispanic Alliance for Career Enhancement A tempo pienoCompany Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and...
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SR. BRAND MANAGER RAFFO
7 giorni fa
Roma, Italia Birra Peroni A tempo pienoSR. BRAND MANAGER RAFFO – Birra Peroni Join to apply for the SR. BRAND MANAGER RAFFO role at Birra Peroni . What will you do? We are looking for someone to take on the role of Senior Brand Manager for Raffo. You will be part of the Marketing Team with the aim to define strategy, lead 360° campaigns, drive consumer engagement, and accelerate growth to...
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Brand Manager Pharma
7 giorni fa
Roma, Italia Pharma Point A tempo pienoPharma Point , on behalf of Androlabs , is seeking a Junior Brand Manager - Men's Health to support the rapid growth of a pioneering pharmaceutical company fully dedicated to men’s health. Founded in 2022 and already active across Europe, the UK, Australia and the Middle East, Androlabs is reshaping the traditional pharma model through science-led...
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Brand Manager Pharma
6 giorni fa
Roma, Italia Pharma Point A tempo pienoPharma Point , on behalf of Androlabs , is seeking a Junior Brand Manager - Men's Health to support the rapid growth of a pioneering pharmaceutical company fully dedicated to men’s health. Founded in 2022 and already active across Europe, the UK, Australia and the Middle East, Androlabs is reshaping the traditional pharma model through science-led...
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Brand Manager
2 giorni fa
Roma, Italia Perrigo Company A tempo pienoPerrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it. We are looking to recruit a Brand Manager for our office in Rome. **Responsibilities** - Analyze how our brand is positioned in the market and crystalize targeted consumers insights -...
