Performance Marketing Specialist at Giunti Psicologia.io

SCIENTIFIC KNOWLEDGE FOR THE DEVELOPMENT AND WELL-BEING OF PEOPLE AND ORGANIZATIONS Giunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver “scientific knowledge for the development and wellbeing of people and organizations”. The core of our activity is developing innovative psychological assessments and ways of using them. We do this for clients in all major areas where scientific assessment is used: • clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc.); • human resources management through Giunti Psychometrics HR consulting (in the fields of industrial and organizational psychology); • school and counselling services (educational, work and university consultancy). Giunti Psychometrics commits to offering clients high quality, innovative scientific tools and services meeting the needs of Italian clients and those in a range of other European countries. Giunti Psicologia.io is part of the Giunti Psychometrics Group and a fast-growing EdTech scaleup focused on B2C education for mental health professionals. We are transitioning from an agency-based model to a fully in-house performance marketing approach. We are looking for someone who can take ownership of this function and sustainably scale our growth. Your mission: You will grow and optimize our paid acquisition channel, improving the overall performance of our B2C e-commerce. You will focus primarily on Master's programs and on-demand courses. This is a mix of hands-on and strategic work. What you will do: Manage and optimize paid campaigns, primarily on Google Ads and Meta Ads. Develop and manage hybrid funnels (lead generation + direct conversions). Monitor and optimize core KPIs: CAC, ROAS, and paid-attributed revenue. Improve conversion rates (CRO) on landing pages and across the customer journey. Develop and optimize marketing automation flows using Brevo. Work on user reactivation, retention, and lost customer recovery. Scale budgets progressively based on performance and sustainability. Coordinate with the technical team for tracking and analytics setup. Products and funnel focus: Prioritize Master programs and on-demand courses. Other products are managed at the category level (webinars, short courses, etc.). Focus on a mix of new acquisition, retention, and lost user recovery. Strong focus on B2C e-commerce. Key KPIs: Customer Acquisition Cost (CAC) Paid-attributed revenue ROAS by channel 3–4 years of experience in performance marketing within B2C/e-commerce Experience in startup or scaleup environments Strong hands-on experience with: Google Ads Meta Ads GA4 CRO and funnel optimization Marketing automation tools (e.g., Brevo) Strong analytical and data-driven mindset Experience in education, healthcare, or digital training is a plus English level: B2 or higher (interviews will be conducted in English) The ideal candidate is respectful and collaborative and acts with honesty, transparency and consistency. Extra: Being based in Tuscany is a plus for occasional in-office collaboration. What we offer: Full remote role A high-impact position with full ownership of performance marketing Direct collaboration with the CEO and management Startup speed combined with a large group structure Performance-based MBO bonus system Real growth opportunity during a major scaling phase. Giunti Psychometrics is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.