Head of Marketing Home Care Italy
8 ore fa
Job PurposeThis role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving category growth, brand equity improvement, and innovation business cases. This role is pivotal in shaping consumer engagement and delivering outstanding market performance across the business, with a strong focus on embedding a social-first approach that places digital and social platforms at the heart of all communication strategies.You’ll be part of a team that believes in doing work that matters — for people and the planet.Because here, we don’t just hire for jobs. We invite you to be part of something bigger.Key ResponsibilitiesDevelop a holistic view of the Home Care portfolio and ensure our brands lead category growth while pursuing their purpose, achieving both strategic market and financial results with a long-term perspective.Operate with large autonomy to manage categories and projects in cooperation with the Head of Trade Marketing (Customer Strategy & Planning, CSP).Lead the communication strategy shift towards a social-first approach.Own the ATL annual plan and budget for Coccolino, Cif, Lysoform and Svelto for Italy.Monitor the business financial performance in both bottom and top line and propose corrective actions if targets are not met.Support the forecasting process and commercial strategy in partnership with CSP Lead/Team.Take full responsibility for managing a talented marketing team.Scope of RoleDevelop the category vision and action plans to lead growth (beyond U brands).Build an effective and holistic ATL + BTL activity plan (from media planning to in-store activities and shelf optimization) in cooperation with Head of Trade Marketing (CSP).Achieve financial targets with full ownership of P&L management and forecasting (from volumes to PBO).Co-responsibility for sell-out performance and market analysis.Required Qualifications7-10 years of experience in marketing (FMCG)Economics academic backgroundMarket, Shopper and Consumer understandingDeployment of innovation projectsImplementation of Category Business PlanImplementation of Brand Marketing PlanMedia planning & spendingStrong leadership, entrepreneurial drive, goals orientationPeople management, ability to work with cross-functional teamsAnalytical skills, ability to manage complexityFluency in Italian and EnglishPreferred QualificationsTrade marketing and Customer Business Development experience is considered a plus.Why Join Us?Be part of a dynamic team shaping the future of iconic brands like Coccolino, Cif, Lysoform and Svelto. This role offers the opportunity to lead high-impact projects, innovate in fast-growing categories, and make a tangible difference in consumers’ lives.Please submit your CV in English.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, everyday, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.#J-18808-Ljbffr
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Head of Marketing Home Care Italy
8 ore fa
Rome, Italia Unilever A tempo pienoHead of Marketing Home Care Italy page is loaded## Head of Marketing Home Care Italylocations: Roma, Italytime type: Full timeposted on: Posted Todaytime left to apply: End Date: February 16, 2026 (13 days left to apply)job requisition id: R- **Job purpose**This role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving...
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Rome, Italia Unilever A tempo pienoA global consumer goods company in Italy seeks an experienced marketing leader to drive strategy for household brands. You will manage marketing execution, lead a team, and ensure growth in the Home Care portfolio while implementing a social-first approach. The ideal candidate has 7-10 years of FMCG marketing experience and a strong academic background in...
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Rome, Italia Unilever A tempo pienoA global consumer goods company seeks a Head of Marketing for Home Care in Rome, Italy. This role involves leading the marketing strategy for iconic brands while managing a talented team and driving category growth. Candidates should have 7-10 years of FMCG marketing experience and be fluent in Italian and English. The position offers the opportunity to make...
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Rome, Italia Unilever France A tempo pienoJob purposeThis role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving category growth, brand equity improvement, and innovation business cases. This role is pivotal in shaping consumer engagement and delivering outstanding market performance across the business, with a strong focus on embedding a social-first...
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Rome, Italia Unilever Brazil A tempo pienoA leading international consumer goods company is seeking an experienced marketing professional to lead the marketing strategy for its Home & Hygiene and Laundry brands in Italy. The ideal candidate will have 7-10 years of experience in FMCG marketing, possess strong leadership and analytical skills, and be fluent in Italian and English. This role offers...
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Rome, Italia Unilever A tempo pienoA leading consumer goods company in Italy is seeking a Marketing Manager to lead the strategy and execution of their Home & Hygiene and Laundry brands. The role entails developing holistic category visions, managing a talented marketing team, and aligning communication strategies with digital platforms. Ideal candidates will have 7-10 years in marketing...
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Rome, Italia Unilever Deutschland Holding GmbH A tempo pienoA global consumer goods company in Rome is seeking a Marketing Manager to lead the marketing strategy for key brands in Home & Hygiene and Laundry. This role entails managing a talented marketing team, executing strategic plans, and ensuring financial targets are met with a strong emphasis on consumer engagement and digital communication. Qualified...
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Rome, Italia Hartmann Young A tempo pienoHead of Sales - Italy (Veterinary Diagnostics)Language: Fluent Italian & EnglishTravel: Approx. 1 day per month on-site (Northern Italy)The OpportunityHartmann Young is partnering with a fast-growing European veterinary diagnostics company to appoint a Head of Sales for Italy, covering both laboratory services and point-of-care (POC) diagnostic...
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Rome, Italia Mypos Ad A tempo pienoA fintech company in Italy is seeking a Head of Partner Marketing to define and execute a partner strategy across Europe, shape the partner program, and collaborate with Sales on marketing materials. The ideal candidate has over 5 years of experience in Partner or Channel Marketing and will enjoy a vibrant international team and competitive compensation...
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Head of Home Care Marketing
8 ore fa
Rome, Italia Unilever France A tempo pienoA leading consumer goods company in Italy is seeking a Marketing Manager to drive the marketing strategy for iconic brands such as Coccolino and Cif. This role involves leading category growth, managing a talented marketing team, and focusing on a social-first communication strategy. Candidates should have 7-10 years of experience in FMCG marketing, an...
