Digital Communication Professional

At Siemens, we enable sustainable progress through technology, connecting the real and digital worlds to improve how we live, work, and move.

We put our people first - creating a diverse, global environment where you can grow, take ownership, and make a real impact from day one.

Here, your ideas turn into innovative solutions that transform industries, infrastructure, mobility, and everyday life.

Your role:

As Digital Communication Professional , you will join the Marketing and Communications team and play a key role in strengthening Siemens Italy’s digital presence across web, social media and internal digital channels.

Your mission will be to ensure that Siemens Italy’s digital ecosystem is consistent, data-driven, compliant and aligned with global Siemens standards , while supporting business priorities and amplifying the brand’s visibility across relevant external and internal touchpoints.

This is an individual contributor role with high exposure to local stakeholders, Business Units, external agencies and Siemens global headquarters. You will act as a strategic and operational point of reference for digital communication activities in Italy, managing multiple workstreams in a complex, international and matrixed environment.

You’llmake an impact by:

Website & Digital Ecosystem Governance

• Managing the full web publishing lifecycle for Siemens Italy, including page creation, updates, optimization and quality control through CMS platforms.
• Ensuring brand consistency, content quality, and SEO effectiveness across Siemens Italy’s web presence.
• Governing the Digital Asset Management (DAM) tool and supporting proper asset organization, usage and cataloguing.
• Monitoring website analytics and translating performance insights into concrete optimization actions.

Social Media, Editorial Planning & Paid Advertising

• Managing Siemens Italy’s social media presence, editorial calendar and content publishing across organic and paid channels, in line with global guidelines.
• Coordinating paid media campaigns, employee advocacy activities and B2B influencer initiatives to strengthen brand visibility and thought leadership.
• Working with media partners, agencies and internal stakeholders to define campaign strategies, target audiences and performance KPIs.
• Monitoring results through analytics tools and dashboards, translating insights into optimization actions.

Intranet Governance & Internal Communications

• Governing the SharePoint-based Siemens Italy Intranet (SINET) site collection, including defining permission levels and access rights.
• Maintaining and updating Corporate Communications content on the intranet.
• Supporting internal digital communication initiatives on Viva Engage, ensuring consistency between internal and external messaging where relevant.

Agency Management & Cross-Functional Collaboration

• Managing and coordinating external agencies and partners, including paid media, creatives, video production, social media and influencer-related suppliers.
• Acting as the interface between Siemens Italy, Siemens global and the Business on digital communication priorities, campaign roadmaps and content strategies.
• Driving continuous improvement through KPI dashboards, data analysis and actionable performance insights.
• Managing multiple priorities, stakeholders and deadlines with a structured, proactive and collaborative approach.

What makes you a great match:

Core Requirements

• Degree in Communications, Marketing, Digital Media, Corporate Communications or a related field; equivalent professional experience will also be considered.
• 6+ years of hands‑on experience in digital communications, digital marketing or integrated marketing communications, preferably in a B2B, technology, industrial or global corporate environment.
• Proven experience managing corporate websites and CMS platforms; knowledge of Contentful is a strong advantage.
• Strong understanding of digital ecosystem governance, including web publishing workflows, content quality and brand consistency.
• Solid knowledge of SEO principles, including on‑page optimization, content optimization, technical basics and performance measurement.
• Experience managing corporate social media channels and integrated editorial calendars; Sprinklr is a strong advantage.
• Experience with paid media campaigns, including audience definition, campaign monitoring and KPI reporting.
• Familiarity with analytics and reporting tools such as Adobe Analytics, Sprinklr, Semrush, Google Search Console, Power BI or equivalent dashboards. <