CRO Specialist

In the Digital Product, Design & CRO team we are looking for a CRO Specialist endowed with a combination of imaginative thinking, technical acumen, interest in exploring user behaviour and able to elevate the overall digital experience of the MSC Cruises websites’ users.
- 3+ years of proven experience in Conversion Rate Optimization of websites or digital platforms, in A//B testing and Personalization tools, CMS and with analytics//user behaviour tools- preferably in the travel industry;
- Fluent in English;
- Proficient in MS Office; knowledge of HTML, CSS, and Java Script for test implementation; Adobe Target and Adobe Analytics are a nice to have;
- Degree in Marketing, Digital, Design, Business, or a related field;
- Knowledge of UX fundamentals Analytical mindset with strong understanding of statistical significance and its application in CRO;
- Proven experience collaborating with cross-functional teams;
- Outstanding ability to think creatively, identify and resolve problems;
- Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment;
- Ability to work independently while contributing effectively to a team environment.
- Monitor website performance and user feedback to identify improvements;
- Interpret data to provide actionable insights to optimize the conversion rate and user experience, by developing and executing a robust Conversion Rate Optimization strategy;
- Design and implement A//B tests, multivariate tests, and personalization campaigns;
- Implement a monitoring plan and tracking findings, the applied changes and report results;
- Conduct in-depth CRO analyses and perform quantitative and qualitative research to identify user pain points and opportunities for improvement;
- Monitor conversion funnels, identifying drop-off points and proposing solutions;
- Utilize heat maps, session recordings, and user surveys to gain deeper insights into user behaviour;
- Collaborate with stakeholders, such as UX//UI designers, product and content teams, to ensure the delivery cohesive messaging, seamless integration, and enhanced user experience;
- Analyse test results and translate research findings into actionable and data-driven UX and CRO recommendations, business requirements and website improvements;
- Stay updated on industry trends and emerging technologies to propose digital experience enhancements.
VISA REQUIREMENTS (if any)
- Righto to work in Italy.
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

---