GTM Manager

About OPPO A global pioneer in technology innovation, OPPO provides cutting-edge devices and services to empower users in an intelligently connected future. The OPPO brand was first registered in 2001 and OPPO was officially incorporated in 2004. To date, OPPO has expanded its business presence to more than 40 countries and regions, with over 400,000 sales outlets worldwide. About the Job /GTM Manager Base：Milan, Italy We are the exclusive authorized distributor of OPPO in Italy, are looking for an experienced GTM Manager.In this role, you will oversee the entire product lifecycle process — from market insights and strategy development to launch execution and performance review. You will define 4P strategies and sales plans tailored to each product stage, coordinate cross-functional and channel resources, and maximize product performance to achieve company business objectives. Responsibilities Develop product lifecycle–based sales strategies and define positioning, pricing, and policy frameworks; design and implement 4P strategies; participate in annual and quarterly planning and take ownership of results. Continuously collect and analyze market, competitor, and channel insights to identify business opportunities and optimize product and promotional strategies across different regions and sales channels. Design product portfolios and sell-through plans by channel and store type; collaborate with sales and operations to execute and review go-to-market initiatives, ensuring end-to-end lifecycle management. Consolidate cross-functional best practices and standardize them into repeatable tools and processes to enhance organizational efficiency. Align product launch plans with internal teams and external partners; support sales and marketing teams in providing product materials, training, and coordinated planning for channel execution. Requirements Fluency in Mandarin and Italian required for daily business communication（ English is a puls). Bachelor’s degree or above in Marketing, Economics, Management, or Engineering-related fields. 2–3 years of experience in product marketing, GTM strategy, or related industries such as consumer electronics, smartphones, or FMCG. Proficient in Excel with solid analytical skills; experience with reporting or BI tools is a plus. Detail-oriented, proactive, and highly organized; strong communication and collaboration skills with the ability to drive multiple projects in a fast-paced, cross-functional environment. Please send your CV to , with the subject line.