Head of Marketing Data, Media and Analytics

5 giorni fa

Turin, Italia Altro A tempo pieno

We’re hiring: Head of Marketing Data, Media & AnalyticsTurin I Full-timeIn today’s game, data is our playmaker . It drives smarter strategies, personalised experiences, and measurable impact. Ready to turn data into unforgettable fan experiences and measurable growth?At Juventus , we believe data isn’t just numbers—it’s the key to understanding our fans and shaping decisions . We’re looking for a Head of Marketing Data, Media & Analytics to lead this transformation, integrating CRM, Direct Marketing, Media & Marketing Analytics, and UX/UI into one seamless fan journey, and building a martech ecosystem that powers ticketing, membership, e‑commerce, sponsorship, and media.Your missionDrive the evolution of Juventus’ data strategy , turning insights into personalised fan experiences and measurable business impactDesign and govern our marketing technology ecosystem (CDP, CRM, analytics, SSO, loyalty) in partnership with ICT and top providersBuild a 360° fan view across all touchpoints, leading segmentation, targeting, and engagement strategiesManage paid media performance and campaign analytics to maximise efficiency and ROITranslate fan behaviour and insights into actionable business cases for revenue teamsImprove UX and conversion performance across Juventus’ digital propertiesFoster a data-driven culture across the Club, enabling faster decisions and stronger performanceLead and develop a multidisciplinary team , promoting collaboration and innovationWho you areA strategic thinker with 8–10 years of experience in client-facing or management roles, ideally in sports, media, advertising, or entertainmentExpert in CRM, Direct Marketing, Media Analytics , and MarTech (CDP/CRM/analytics platforms)Skilled in data strategy, segmentation, audience activation , and digital transformation .Proficient in analytics tools , data visualisation , and performance measurement ; strong understanding of UX/UI and conversion optimisationComfortable managing paid media performance and ROI analysis; familiar with data privacy regulationsFluent in English ; additional languages are a plusA collaborative leader who inspires teams, simplifies complexity, and thrives in a fast-paced environment . Curious, innovative, and passionate about sport, entertainment, and digital cultureAt Juventus, we’re committed to building a diverse and inclusive environment. If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. Passion and perspective matter.Apply now and bring your energy to the world of Juventus We need you#J-18808-Ljbffr

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