Head of Marketing Data, Media and Analytics

5 giorni fa


Turin, Piemonte, Italia Juventus Football Club A tempo pieno 60.000 € - 150.000 € all'ano


We're hiring: Head of Marketing Data, Media & Analytics

Turin I Full-time

In today's game,
data is our playmaker
. It drives smarter strategies, personalised experiences, and measurable impact. Ready to turn data into unforgettable fan experiences and measurable growth?

At
Juventus
, we believe
data isn't just numbers—it's the key to understanding our fans and shaping decisions
. We're looking for a
Head of Marketing Data, Media & Analytics
to lead this transformation, integrating
CRM, Direct Marketing, Media & Marketing Analytics, and UX/UI
into one seamless fan journey, and building a martech ecosystem that powers ticketing, membership, e‑commerce, sponsorship, and media.


Your mission

  • Drive the evolution of Juventus'
    data strategy
    , turning insights into personalised fan experiences and measurable business impact
  • Design and govern our
    marketing technology ecosystem
    (CDP, CRM, analytics, SSO, loyalty) in partnership with ICT and top providers
  • Build a
    360° fan view
    across all touchpoints, leading segmentation, targeting, and engagement strategies
  • Manage
    paid media performance
    and campaign analytics to maximise efficiency and ROI
  • Translate fan behaviour and insights into actionable business cases for revenue teams
  • Improve
    UX and conversion performance
    across Juventus' digital properties
  • Foster a
    data-driven culture
    across the Club, enabling faster decisions and stronger performance
  • Lead and develop a
    multidisciplinary team
    , promoting collaboration and innovation


Who you are

  • A
    strategic thinker
    with 8–10 years of experience in client-facing or management roles, ideally in
    sports, media, advertising, or entertainment
  • Expert in
    CRM, Direct Marketing, Media Analytics
    , and
    MarTech
    (CDP/CRM/analytics platforms)
  • Skilled in
    data strategy, segmentation, audience activation
    , and
    digital transformation
    .
  • Proficient in
    analytics tools
    ,
    data visualisation
    , and
    performance measurement
    ; strong understanding of
    UX/UI
    and conversion optimisation
  • Comfortable managing
    paid media performance
    and ROI analysis; familiar with
    data privacy regulations
  • Fluent in
    English
    ; additional languages are a plus
  • A
    collaborative leader
    who inspires teams, simplifies complexity, and thrives in a
    fast-paced environment
    . Curious, innovative, and passionate about
    sport, entertainment, and digital culture

At Juventus, we're committed to building a diverse and inclusive environment. If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. Passion and perspective matter.

Apply now and bring your energy to the world of Juventus We need you



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