Head of Marketing Data, Media and Analytics
5 giorni fa
We're hiring: Head of Marketing Data, Media & Analytics
Turin I Full-time
In today's game,
data is our playmaker
. It drives smarter strategies, personalised experiences, and measurable impact. Ready to turn data into unforgettable fan experiences and measurable growth?
At
Juventus
, we believe
data isn't just numbers—it's the key to understanding our fans and shaping decisions
. We're looking for a
Head of Marketing Data, Media & Analytics
to lead this transformation, integrating
CRM, Direct Marketing, Media & Marketing Analytics, and UX/UI
into one seamless fan journey, and building a martech ecosystem that powers ticketing, membership, e‑commerce, sponsorship, and media.
Your mission
- Drive the evolution of Juventus'
data strategy
, turning insights into personalised fan experiences and measurable business impact - Design and govern our
marketing technology ecosystem
(CDP, CRM, analytics, SSO, loyalty) in partnership with ICT and top providers - Build a
360° fan view
across all touchpoints, leading segmentation, targeting, and engagement strategies - Manage
paid media performance
and campaign analytics to maximise efficiency and ROI - Translate fan behaviour and insights into actionable business cases for revenue teams
- Improve
UX and conversion performance
across Juventus' digital properties - Foster a
data-driven culture
across the Club, enabling faster decisions and stronger performance - Lead and develop a
multidisciplinary team
, promoting collaboration and innovation
Who you are
- A
strategic thinker
with 8–10 years of experience in client-facing or management roles, ideally in
sports, media, advertising, or entertainment - Expert in
CRM, Direct Marketing, Media Analytics
, and
MarTech
(CDP/CRM/analytics platforms) - Skilled in
data strategy, segmentation, audience activation
, and
digital transformation
. - Proficient in
analytics tools
,
data visualisation
, and
performance measurement
; strong understanding of
UX/UI
and conversion optimisation - Comfortable managing
paid media performance
and ROI analysis; familiar with
data privacy regulations - Fluent in
English
; additional languages are a plus - A
collaborative leader
who inspires teams, simplifies complexity, and thrives in a
fast-paced environment
. Curious, innovative, and passionate about
sport, entertainment, and digital culture
At Juventus, we're committed to building a diverse and inclusive environment. If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. Passion and perspective matter.
Apply now and bring your energy to the world of Juventus We need you
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