Head of Partnerships Activation

1 settimana fa

Turin, Piemonte, Italia Juventus Football Club A tempo pieno


We are searching for the Head of Partnerships Activation

Turin I Full-time

At Juventus, partnerships are part of our game plan. We're looking for a leader who can turn world‑class assets—our digital ecosystem, in‑house content production, Allianz Stadium, and our players—into high‑impact campaigns that fans love and partners value.

Your mission

  • Lead the Activation team
    to design and execute tailored strategies for each partner, aligned with partner goals and the Club's brand identity.
  • Leverage Juventus' assets
    (digital, content factory, stadium, players) to deliver engaging, innovative campaigns.
  • Drive Juventus to a leading position
    in Europe's partnership landscape, championing innovation and best practices.
  • Co-create creative campaigns
    with Content, Media and Digital to maximize brand visibility and partner ROI.
  • Own partner relationships
    end-to-end, ensuring a seamless handover from Sales to full activation delivery.
  • Track performance & report
    with a strong data-driven mindset to continuously optimize strategies.
  • Collaborate cross-functionally
    (Marketing, Comms, Digital, Legal, Finance) ensuring compliance and high standards.


What we're looking for

  • Proven track record activating and managing
    large‑scale brand campaigns
    in sports, entertainment, or media
  • Ability to think
    creatively and strategically
    to drive innovative activations
  • Strong presentation skills and ability to
    sell ideas to partners
  • Extensive knowledge of
    social media and digital platforms
  • Proficient in
    data analysis tools
    , Excel, and PowerPoint
  • Fluent in
    English
    (second language is a plus)
  • Passion for football and deep understanding of the sports industry

Who you are

  • Highly organized, detail‑oriented, and able to multitask
  • Strong team player with excellent collaboration and communication skills
  • Proactive, solution‑oriented, and adaptable to fast‑paced environments
  • Comfortable with flexible hours (including weekends)
  • Ability to lead change and inspire transformation

At Juventus, we're committed to building a diverse and inclusive environment. If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. Passion and perspective matter.

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