Italy CRM Executive

3 giorni fa

Milan, Italia ESTÉE LAUDER Companies A tempo pieno

Are you ready to be part of the future of prestige beauty? At The Estée Lauder Companies you can play a role in our global success. We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers around the globe. Our culture values diversity of thought and people, and encourages creativity, innovation and integrity in everything we do. We intend to provide you with a snapshot of what you can do and how you can grow within our Company. The future is in your handsThe Role The CRM Executive will play a key role in implementing and optimizing CRM and consumer marketing strategies across the affiliate.You will support the execution of CRM campaigns, digital and social communication activities, and consumer marketing initiatives, ensuring that all touchpoints are consistently aligned with brand strategy.The role includes planning and executing CRM campaigns, monitoring performance, managing data quality and segmentation, and supporting loyalty and customer lifecycle activities. You will also coordinate consumer events and activations, manage logistics and suppliers, liaise with agencies and internal teams, and contribute to social listening, community engagement, surveys, and qualitative insights.Strong analytical skills, hands-on execution, and the ability to collaborate with cross-functional teams are required. Key Responsibilities Support the execution of CRM campaigns (email, SMS, loyalty and personalized journeys), ensuring alignment with the marketing calendar and brand strategies. Analyze CRM KPIs—including retention, activation, reactivation, churn, and lifetime value—and prepare regular reports and dashboards for management and brand teams. Ensure data quality, customer segmentation, and provide insights to inform marketing decisions and campaign optimization. Organize and manage consumer events and activations, coordinating logistics, suppliers, timelines, and budgets. Support digital and social communication initiatives, including content adaptation, social listening, community engagement, market monitoring and collection of qualitative insights. Contribute to the development and implementation of loyalty and customer experience initiatives. Collaborate with agencies, vendors, and cross-functional teams to ensure timely and consistent execution across all consumer touchpoints. Requirements University Degree in Economics, Marketing, Engineering, Statistics, Mathematics or equivalent. Minimum 3+ years of experience in CRM, digital marketing, data analysis, or customer engagement roles (experience in beauty/luxury is a plus). Fluent in English and Italian . Strong knowledge of CRM systems and customer lifecycle management. High proficiency in Excel and reporting/statistical tools. Excellent analytical skills with the ability to interpret data and provide actionable insights. Strong organizational and project management skills, able to manage multiple stakeholders. Detail-oriented, proactive, collaborative, and consumer-centric.

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    Are you ready to be part of the future of prestige beauty? At The Estée Lauder Companies you can play a role in our global success. We are a leader in prestige beauty with a growing portfolio of coveted brands. We create and market the highest quality products that delight consumers around the globe. Our culture values diversity of thought and people, and...

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    Milan, Italia Altro A tempo pieno

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