Email & App Marketing Associate , Zappos

Zappos is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for marketing cloud platform. The successful candidate will be highly organized and able to thrive in a fast-paced environment.Key job responsibilitiesDaily Email CodingCode, build and test email communications and push notificationsSet up, test, QA and launch dynamic contentMonitor active campaigns daily and quickly troubleshoot to resolve errorsDesign emails and fix issues utilizing HTML/CSS and marketing cloud developer toolsRefresh and modernize existing email templates on an ad-hoc basisManage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.Execute A/B tests to continuously improve performance across email and push notificationsServe as MC technical expert to optimize reporting, targeting, acquisition and retention opportunitiesPartner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spendCollaborate with technical consultants in the development and integration of new applicationsTriggers and AutomationsImplement lifecycle marketing campaigns and journeysModify automations to improve personalization and further business needsOptimize automated segmentsEmail Database ManagementAnalyze campaign performance and suggest improvementsManage email database, including merge, purge, dedupe, append, etc.Work with Data Engineers and vendors to ensure data synchronization with other related databasesWork with Tech and Data Engineers to ensure data synchronization between internal systems and SalesforceBasic Qualifications2+ years of professional non-internship marketing experience1+ years of Salesforce, Tableau, Vidyard, and Excel experience1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience2+ years of scripting language, or 2+ years of software development experienceExperience using email platforms and editing HTMLExperience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systemsKnowledge of API frameworksExperience with CRM tools like SalesforceExperience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projectsExperience working proactively and independently, meeting deadlines, and delivering on projects and tasksPreferred QualificationsExperience working with a major brand or entertainment company in project/production managementExperience using data visualization toolsKnowledge of Microsoft Excel at an advanced level, including: pivot tables, macros, index/match, vlookup, VBA, data links, etc.Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platformsKnowledge of database systems and SQLExperience building and formatting web pages and email templatesExperience in online retail operations or similar fieldExperience with e-commerce, marketing, membership/loyalty, A/B testing, revenue management techniquesExperience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environmentAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.#J-18808-Ljbffr