Head of marketing

7 giorni fa

Sant'Ambrogio di Torino, Italia Bosch Italia A tempo pieno

At Bosch, we care; for you, our business, and our environment.At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. At Bosch e Bike Systems , we develop innovative products and services that make e Biking even more fascinating - from highly efficient drives units and the first production-ready ABS for e Bikes to smart connectivity solutions. As Sport Marketing Manager at Bosch e Bike Systems you will work in close collaboration with the Headquarter in Germany. You will be in a team of two persons responsible for marketing in Italy. Based on the global marketing strategy and objectives, you will support the rollout of global marketing activities and additionally define and execute local marketing activities for sport sector, across all marketing channels.Responsible for the sportive and leisure segments (including mountain bike and trekking) from strategic to operational levels ;Responsible of operational implementation of the global marketing activities across the customer journey and all marketing channels for sportive segment;Responsible for Sales Marketing activities towards IBDs in close collaboration with service support team in the country;Planning and implementation of local e Bike events for end consumers, to support IBDs and for OEMs on demand, for segment related to sport and leisure;Cooperation with tourism partner to reinforce brand positioning and product awareness in the sport segment;Brand ambassadors management and sponsoring for sportive topics.Continuously monitor/analyze the market/competitive situation and prepare regular reports on market situation and marketing activities in the sport segment;Responsible of project management, collaboration with headquarters, press relation, budget controlling for sportive and leisure segments in collaboration with current marketing manager.Completed university studies (master degree or equivalent) in marketing/communications;3-5 years’ experience in B2 B2 C marketing (retail and end-consumer) in the sport industry with a strong focus on outdoor activities, bicycle and e Bike;~ Experience in project management of marketing mixes (events, online, sales marketing, sponsoring);~ Knowledge and skills of common marketing tools and methods, excellent communication skills;Ready for action, flexible, team player, hands on mentality, passionate cyclist;Languages:~ Excellent spoken and written in Italian and English.The head office for e Bike in Italy is located in Torino, but the position is compatible with remote working style with frequent travels to Italian offices in Turin and Milan and to the e Bike venues.

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