Senior Demand Generation Lead

4 giorni fa


WorkFromHome, Italia Mia-Platform A tempo pieno

The role We’re looking for a Senior Demand Generation Lead to own and accelerate our demand engine at a critical moment for the company. This is a high-impact role sitting at the intersection of Marketing and Sales, with direct exposure to leadership and clear accountability on pipeline impact. The role exists to turn a shared Marketing–Sales strategy into fast, rigorous execution, ensuring demand generation remains a growth driver—not a bottleneck. You’ll lead the Demand Marketing team, coordinate cross‑functional stakeholders, and work daily with Sales leadership (including the co‑founders). This role is for someone who thrives in high‑expectation environments, can operate autonomously, and combines strategic clarity with hands‑on execution. Responsibilities Campaign Coordination Own the end‑to‑end execution of demand gen campaigns, from strategic input to delivery and results. Define detailed execution plans for campaigns, including scope, timelines, stakeholders, budgets and success metrics. Coordinate cross‑functional stakeholders (Marketing, Sales, Customer Success, Solution Architects), with a strong focus on alignment with the UK Sales team. Plan and execute digital and physical initiatives (events, roadshows, field activities). Act as a player–coach: leading the team while remaining operational when needed. Sales Enablement Coordinate the production of sales assets supporting the commercial cycle. Ensure continuous alignment with Sales to guarantee real impact of the assets produced. Demand Metrics & Analytics Track and report ROI of campaigns and events. Analyze contribution to pipeline and revenue. Continuously optimise initiatives based on data and performance insights. Work closely with Sales leadership to align on conversion, pipeline health, and priorities. Team Management Lead and develop the Demand Marketing team. Manage planning, sprint execution, and reviews. Support team growth through coaching, feedback, and clear ownership. Coordinate closely with the Marketing Director and other teams to ensure consistency. Experience 5+ years of experience in B2B tech environments across Marketing, Sales, Product, or



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