Business Strategy

The Global Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok’s advertising business growth. We partner with business leaders in strategy setting and insights, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.
The Monetisation Strategy & Operations Manager will be joining the Commercial Incentives and Policies team within the EUI MSO team. This organized individual must demonstrate an entrepreneurial mindset, be flexible and able to take initiative when working independently or as part of the wider team. This role focuses on Data, Strategy, Reporting, Projects.
Lead and support cross-functional projects aimed at improving business processes, operational efficiency, and organizational effectiveness across EUI MSO and partner teams
- Identify improvement opportunities through structured analysis, stakeholder input, and market research; Conduct qualitative and quantitative research to deepen understanding of advertiser behavior, market dynamics, competitive landscape, and internal operational performance
- Drive ad-hoc strategic initiatives aligned with evolving business priorities, from problem definition through execution tracking and impact measurement
- Monitor commercial performance and define KPIs; ensure tracking via performance dashboards and reporting frameworks
3+ years of experience in a fast-paced environment such as technology companies, consulting, strategy & operations, business intelligence, or similar analytical roles
- Demonstrated experience managing projects or initiatives involving multiple stakeholders and ambiguous problem spaces
- Strong analytical and structured problem-solving skills, with the ability to translate data and research into actionable insights
- Experience communicating complex topics clearly to diverse audiences and influencing decision-making
- Advanced proficiency in Microsoft Office or Google Workspace, particularly Excel/Sheets and presentation tools
Experience in digital advertising, marketplaces, or platform businesses
- Experience working cross-functionally with various internal teams, including Finance, Sales, Systems, and Product
- Experience with data visualization software, BI tools, or SQL is a plus
TikTok is the leading destination for short-form mobile video. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.