Omnichannel Trade Marketing Director
1 settimana fa
Join to apply for the Omnichannel Trade Marketing Director role at adidasJoin adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey.At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation.Are you ready to be part of our journey?Purpose Of The RoleCreate, drive and execute the Omni‑Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with country guidance. Own and develop the brand activation strategy by creating a cohesive vision for all Omni‑channel (Wholesale, Retail and e‑commerce) marketing initiatives. Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximizing in‑store conversion.What You’ll DoImplement the Italian Omnichannel Marketing strategy by ensuring:Maximum amplification of campaign messages, through the activation of all physical touchpoints: WHS, OC and FranchiseA maximization of in‑store conversion through relevant consumer initiativesMaximize business opportunities in the WHS channel through strategies in synergy with Sales and Brand departments that maximize the WHS within the Customer for the categories under its managementOptimal management of marketing campaigns and in‑store visibilityOptimisation of the assortment in accordance with strategic priorities and communication campaignsMaximize business opportunities in BC and Franchise channels through a unified strategy that maximizes messaging and campaign activations in both store formats in synergyMaximize visibility and initiatives to optimise engagement, in‑store traffic and conversion in BC and FSUsing BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen AlphaDrive and initiate an exciting consumer experiential event at the store level in cooperation with BA, Brand Communications, BU and Sports Marketing, BU teamDevelop in‑store campaign and promotion that drive consumer traffic & buyingMentor and guide the team, building a winning, innovative and market‑leading team, creating a motivated and engaged team, establishing ad‑hoc development and career paths, rotating resources to provide rounded roles and supporting future growthAdditional ResponsibilitiesImplement the CTC distribution platform, finalizing the key destination door sell‑in packagesDeliver appropriate channel activation sell‑in tools at Sales Launch periodPlan resources to guarantee perfect execution at POSAssist in the creation of seasonal
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Milan, Italia Altro A tempo pienoA leading sports brand in Milan is seeking an Omnichannel Trade Marketing Director to drive the brand activation strategy across all channels. The ideal candidate will have experience in marketing and sales, a proven ability to lead teams, and strong project management skills. The role offers a hybrid working model with additional perks such as annual...
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Omnichannel Trade Marketing Director
2 settimane fa
Milan, Italia Altro A tempo pienoOmnichannel Trade Marketing DirectorJoin adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be...
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Omnichannel Trade Marketing Director
1 settimana fa
Milan, Italia Altro A tempo pienoJoin to apply for theOmnichannel Trade Marketing Directorrole atadidasJoin adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity...
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Omnichannel Trade Marketing Director
2 settimane fa
Milan, Italia Beni di consumo e di lusso Moda A tempo pienoJoin adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking...
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Trade Marketing Manager
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Milan, Italia Altro A tempo pienoJob Description Location : Milan (with regular travel with Italy and to Switzerland time to time)Reports to : Global Brand Director (Etoy, Switzerland)Role Purpose The Italy Trade Marketing Manager plays a pivotal role in connecting Brand Strategy with Shopper Activation, Sales Team and Retail Execution. This role is responsible for developing and...
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Trade marketing
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TRADE MARKETING MANAGER
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Trade marketing specialist
2 settimane fa
Milan, Italia Manpower A tempo pienoManpower ricerca per conto di Popeyes Louisiana Chicken la figura di: Trade Marketing Specialist Descrizione del ruolo: Il Trade Marketing Specialist sarà responsabile dello sviluppo e dell'implementazione di strategie di marketing commerciale per promuovere i ristoranti, i prodotti e i servizi dell'azienda nel settore della ristorazione. Riporterà al...
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Trade marketing specialist
2 giorni fa
Milan, Italia Manpower A tempo pienoManpower ricerca per conto di Popeyes Louisiana Chicken la figura di: Trade Marketing Specialist Descrizione del ruolo: Il Trade Marketing Specialist sarà responsabile dello sviluppo e dell'implementazione di strategie di marketing commerciale per promuovere i ristoranti, i prodotti e i servizi dell'azienda nel settore della ristorazione. Riporterà al...
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Trade Marketing Specialist
1 settimana fa
Milan, Italia Altro A tempo pienoMissione del ruoloSupportare la strategia commerciale e di marketing attraverso attività di trade marketing con forte orientamento digitale, al fine di incrementare la visibilità del brand, ottimizzare le attivazioni sul punto vendita e migliorare l’esperienza del consumatore. Responsabilità principaliGestione progetti digital marketing : ideazione e...
